User Acquisition Lead

Accountabilities:

• Take ownership of the user acquisition function for both web and mobile platforms, driving growth initiatives and team performance.
• Establish, execute, and optimize media-buying strategies across primary channels, including Meta and Google Ads.
• Manage large-scale marketing budgets ($1M+), ensuring cost-effective allocation and ROI.
• Develop and upskill the web and social acquisition team, providing guidance and mentorship.
• Implement automation solutions using in-house and third-party tools to streamline workflow and reporting.
• Analyze campaign performance, user behavior, and conversion metrics to inform strategy and optimizations.
• Collaborate with cross-functional teams to align marketing efforts with product, growth, and business objectives.
Requirements:
• Proven experience in user acquisition for subscription-based B2C products.
• Hands-on expertise in managing Meta and Google Ads campaigns.
• Demonstrated ability to manage high-budget campaigns exceeding $1 million per month.
• Strong data analysis skills using tools like Google Sheets, Tableau, and Amplitude.
• Deep understanding of user psychology, engagement, and conversion drivers.
• Excellent communication skills with English proficiency at Upper-Intermediate (B2) or higher.
• Leadership experience with the ability to mentor and grow a team in a fast-paced environment.
Benefits:
• Significant impact on a global, growing team and product.
• Flexible hybrid work setup and schedule autonomy.
• Opportunities for professional growth, mentorship, and conference participation.
• Access to continuous learning, including English classes.
• 20 paid vacation days, mental health support, and insurance coverage.
• Participation in team-building events and community culture initiatives.