Retail Marketing Manager

• Developing and implementing comprehensive retail marketing strategies aligned with overall business objectives.
• Collaborating with cross-functional teams including sales, product management, and creative services to create compelling retail marketing campaigns and promotions.
• Conducting market research and analysis to identify consumer trends, competitive landscape, and retail opportunities.
• Managing relationships with retail partners, including negotiations, co-op advertising programs, and joint promotional activities.
• Overseeing the creation and production of retail marketing materials, including POS displays, signage, and promotional materials.
• Monitoring and analyzing the performance of retail marketing initiatives, leveraging data and analytics to optimize campaign effectiveness.
• Drive retail channel growth through innovative marketing tactics, including digital marketing, social media, and influencer partnerships.
• Stay abreast of industry trends, emerging technologies, and best practices in retail marketing to continually improve strategies and tactics.
• Managing retail marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Providing regular reporting and insights to senior management on retail marketing performance, highlighting successes, challenges, and opportunities for improvement.

Requirements

• BSC/HND in Marketing, Business Administration, or related field
• MBA qualification preferred.
• Minimum of 8 years of retail marketing experience, preferably in the consumer electronics industry.
• Proven track record of developing and executing successful retail marketing campaigns and promotions.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret data and metrics to drive informed decision-making.
• Proficiency in Microsoft Office Suite; experience with marketing analytics tools preferred.