Sales Manager

1. Background

Direct Broadband and Mobile Limited is a fast-growing provider of broadband internet and mobile communication solutions. The company focuses on delivering reliable connectivity and tailored data solutions to individuals, SMEs, and corporate organizations. To strengthen its market presence and drive revenue growth, the company seeks a Sales Manager with proven expertise in sales strategy, business development, and team leadership within the telecoms and broadband sector.

2. Purpose of the Role

The Sales Manager will lead and oversee the company’s sales operations, with responsibility for driving new business, managing client relationships, developing strategies for market expansion, and meeting revenue targets. The role requires a strong combination of leadership, strategy, and hands-on sales execution.

3. Scope of Work

The Sales Manager will:

• Develop, implement, and oversee sales strategies to achieve company revenue and growth targets.
  




• Identify new business opportunities and partnerships across corporate, retail, and SME segments.
  




• Lead, train, and motivate a sales team to deliver exceptional performance.
  




• Manage key client accounts, ensuring satisfaction and long-term retention.
  




• Monitor competitor activities, market trends, and customer needs to adjust strategies.
  




• Oversee end-to-end sales processes, including lead generation, negotiation, and contract closure.
  




• Ensure alignment of sales efforts with company marketing and operational strategies.
  

4. Key Responsibilities

1. Sales Strategy & Execution
   

   
   
   
   

   • Design and implement annual sales plans and budgets.
     

   
   

   • Set realistic sales targets for teams and track performance against KPIs.
     

   
   

   • Ensure continuous pipeline development and conversion.
     

   
   



2. Team Leadership & Management
   

   
   
   
   

   • Recruit, onboard, and mentor sales representatives.
     

   
   

   • Set performance standards and manage regular evaluations.
     

   
   

   • Foster a performance-driven culture within the sales department.
     

   
   



3. Business Development & Client Relationship Management
   

   
   
   
   

   • Build and maintain strong relationships with corporate clients and stakeholders.
     

   
   

   • Lead negotiations for major contracts and partnerships.
     

   
   

   • Explore new business segments and geographic expansions.
     

   
   



4. Market Intelligence & Reporting
   

   
   
   
   

   • Track competitor offerings and pricing strategies.
     

   
   

   • Provide management with accurate sales forecasts and reports.
     

   
   

   • Recommend adjustments to pricing and service offerings where needed.
     

   
   



5. Collaboration & Cross-Functional Alignment
   

   
   
   
   

   • Work closely with marketing to align campaigns with sales priorities.
     

   
   

   • Partner with operations and customer service to ensure seamless delivery of services.
     

   
   

5. Deliverables

• Monthly, quarterly, and annual sales performance reports.
  




• Achievement of agreed revenue and market share targets.
  




• Growth in customer acquisition and retention rates.
  




• Expansion into new market segments.
  

6. Key Performance Indicators (KPIs)

• Revenue growth percentage per quarter.
  




• Number of new corporate/retail clients acquired.
  




• Retention rate of existing clients.
  




• Team productivity and target achievement levels.
  




• Market share growth relative to competitors.
  

Requirements

7. Qualifications and Experience

• Bachelor’s degree in Business, Marketing, or related field (Master’s degree is an advantage).
  




• Minimum of 7 years’ progressive sales experience, with at least 3 in a managerial role within telecoms, broadband, or ICT.
  




• Proven track record of meeting or exceeding sales targets.
  




• Strong leadership, negotiation, and analytical skills.
  




• Excellent communication and interpersonal abilities.
  

8. Reporting & Supervision

The Sales Manager will report directly to the Managing Director/Chief Commercial Officer. They will supervise the sales team, including corporate account managers, retail sales officers, and field agents.