Sales Manager Spare Parts (Field Sales) - Eastern Region

• Achieve assigned monthly, quarterly, and annual spare parts sales targets (primary and secondary) for the territory.
  
• Drive secondary sales by working closely with distributors, retailers, mechanics, and re -borers to improve parts off -take and availability.
  
• Execute network expansion through universal market mapping – identifying and tapping untapped towns, villages, and no -retailer territories.
  
• Identify and recommend new retailers, mechanics, and sub -stockists to improve width and depth of distribution.
  
• Ensure distributor and retailer stock health by promoting the right product mix and supporting liquidation of slow/non -moving parts (ABC/FMS).
  
• Implement commercial policy, schemes, and incentive programs at the field level and communicate them effectively to channel partners.
  
• Conduct mechanic meets, retailer meets, van campaigns, and road shows to build genuine -parts awareness and visibility.
  
• Manage credit and collections at the territory level, ensuring healthy outstanding and adherence to credit norms.
  
• Provide regular market intelligence – competitor activity, pricing, demand trends, and counterfeit/spurious parts movement.
  
• Maintain accurate reporting through DMS/CRM, including daily visit plans, order capture, and sales tracking.
  
• Build and maintain long -term relationships with channel partners to ensure loyalty and preference for genuine spares.
  

Requirements

• Graduate in any discipline; MBA / Diploma in Marketing an advantage.
  
• 4–8 years of field sales experience, preferably in spare parts / auto components / FMCG / lubricants distribution.
  
• Hands -on experience in secondary sales, distributor handling, and retail network development.
  
• Strong territory knowledge, relationship -building, and on -ground execution skills.
  
• Working knowledge of DMS/CRM and MS Office (Excel).
  
• Self -driven, target -oriented, and willing to travel extensively within the assigned territory; valid driving license preferred.
  

• Territory primary and secondary sales achievement (value & volume).
  
• Retail / mechanic coverage and number of active billing outlets.
  
• New retailer / sub -stockist additions.
  
• Product range sold and non -moving stock liquidation.
  
• Collection efficiency and overdue control.
  
• Market visit adherence and reporting discipline.
  

Benefits