Sales Partner (1st Line Manager)

ABOUT COMPANY

A leading food manufacturing company committed to delivering high-quality food products across Nigeria. We are driven by excellence, innovation, and a passion for nourishing communities. As we continue to expand our footprint, we are looking for driven and results-oriented professionals to join our growing sales team.

ROLE SUMMARY

The Sales Partner (1st Line Manager) is a critical leadership role within the Sales Department. The successful candidate will be responsible for directly managing a team of sales representatives, driving secondary sales targets, and expanding market reach across Lagos. This role requires a proven FMCG sales professional with strong team leadership capabilities.

KEY RESPONSIBILITIES

• Directly manage and lead a team of sales representatives to ensure they meet and exceed their secondary sales targets.
  


• Supervise and coordinate the daily activities of sales representatives and distributors across assigned territories.
  


• Drive primary sales targets for the region and report performance against KPIs to the Head of Sales.
  


• Identify and appoint new distributors to expand the company's market reach in Lagos and surrounding areas.
  


• Execute market expansion strategies and ensure consistent brand presence at the retail level.
  


• Monitor competitor activity, market trends, and provide timely feedback to senior management.
  


• Build and maintain strong relationships with distributors, key retailers, and trade partners.
  


• Train, coach, and motivate field sales representatives to improve productivity and performance.
  


• Prepare and submit regular sales reports, forecasts, and activity summaries.
  

Requirements

• Bachelor's degree in Business Administration, Sales & Marketing, or a related field.
  


• Minimum of 3–4 years of proven sales experience in hardcore FMCG (Food) in Lagos.
  


• Previous supervisory or team leadership experience is mandatory.
  


• Strong understanding of Lagos distribution networks, trade channels, and market dynamics.
  


• Demonstrated ability to meet consistently and exceed sales targets.
  


• Excellent communication, negotiation, and interpersonal skills.
  


• Highly motivated, target-driven, and able to work independently in a fast-paced environment.
  


• Must be mobile and comfortable with extensive field work across Lagos.
  

Benefits

• Competitive monthly salary: NGN 100,000 – 130,000.
  


• Performance-based incentives and bonuses.
  


• Local conveyance allowance.
  


• Career growth and advancement opportunities within a fast-growing food company.
  


• A dynamic, collaborative, and results-driven work environment.