Senior Channel Manager

Job Overview

The Senior Channel Manager will oversee relationships with national distributors and regional dealers to drive product stocking, sell-through performance, new product roll-outs, and clearance of slow-moving SKUs. The role also provides direct sales support to field offices by coordinating orders, tracking arrivals, and ensuring sales targets are consistently met.

Key Responsibilities

1. Distributor & Partner Management

• Serve as the primary contact for national distributors and regional resellers.
  

• Build strong commercial relationships through regular reviews, alignment meetings, and performance discussions.
  

2. Order, Stock & Logistics Control

• Monitor distributor purchase plans, PO fulfilment, and goods-in schedules.
  

• Maintain healthy stock levels and manage safety stock rules, replenishment cycles, and SKU mix guidelines.
  

3. Sales Targeting & Execution

• Translate company sales targets into distributor and territory-level targets.
  

• Develop and implement channel promotions, incentive schemes, and price/protection policies to drive sell-through.
  

4. New Product Roll-out & Down-trade Distribution

• Lead channel roll-out plans for new handsets and accessories, ensuring on-shelf availability nationwide.
  

• Implement differentiated down-trade strategies by city tiers and support local activation with marketing and merchandising teams.
  

5. Slow-moving Stock Management

• Identify ageing inventory and execute clearance plans (bundles, promotions, buy-back, return-to-factory).
  

• Manage approvals for price changes and write-offs in line with company policy.
  

6. Field & Sales Support

• Provide distributors and field teams with product briefings, merchandising guidelines, and sales scripts.
  

• Support training roll-outs and in-store promotional execution.
  

7. Reporting & Analytics

• Maintain channel dashboards covering orders, inventory, sell-through, receivables, promo ROI, and dispatch tracking.
  

• Present weekly and monthly performance insights with actionable recommendations.
  

8. Compliance & Risk Control

• Enforce compliance with pricing policy, outlet authorization, anti-counterfeit standards, and complaint management.
  

• Partner with Finance to follow up on collections and manage debtor exposure.
  

Requirements

Qualifications & Experience

• Education: Degree in Marketing, Supply Chain, Business Administration, or a related field.
  

• Experience: Minimum of 5 years in channel or distributor management; at least 3 years in consumer electronics, mobile devices, or FMCG preferred.
  

• Skills:
  

• Strong commercial negotiation and relationship management skills.
  

• Solid understanding of order-to-cash and inventory management processes.
  

• Proficiency in data analysis, Excel, and basic BI dashboards.
  

• Strong project management and cross-functional coordination abilities.
  

• Experience designing channel promotions, price protection, and clearance schemes.
  

• Languages: Fluent in English; Hausa or French is an advantage.
  

• Traits: Results-driven, resilient, analytical, and high integrity.
  

• Mobility: Willing to travel frequently across Nigeria, including secondary and rural locations.