Our Client, a non-governmental organization, is seeking an experienced Senior Digital Marketer to manage their digital channels, attracting and targeting potential ‘customers’ whose profiles fit their target class, and managing the Digital Marketing team. This person must be a visionary, be highly tech-savvy, and keen to take the digital presence of the organisation to greater heights. production of quality content for online and offline for the organisation.
• Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business, to include digital PR, SEO, PPC, Social CRM, Affiliate, and Email marketing.
• Evolve aggressive growth and engagement goals across new and existing social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and the website.
• Determine suitable digital strategies for the organisation to adopt on all digital platforms. This includes but is not limited to strategies for Organisation events, campaigns, message themes, publicity, etc.
• Managing content campaigns across online owned and paid media channels
• Increasing awareness of the brand, product, and services both internally and externally through outreach and digital media amplification.
• Successfully implement content strategy per brand to achieve set brand objectives
• Conceptualization, work with other departments, including creative and technology, to generate audience-specific content to meet targeted goals.
• Carry out social media listening and analytics reports (competitive analysis, Google Analytics, and other cogent metrics inclusive) using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives.
• Plan and implement customer research and use the findings to feed into the online strategy to support the business goals (Growth, retention, engagement).
• Continuously develop social media strategies to support the organisation through research, platform determination, benchmarking, messaging, and audience identification.
• Developing systems of discipleship via social and digital media.
• Identifying and implementing new digital avenues to reach the outsiders.
• Develop testing models to ensure content is appropriate for the target audience and provides a positive customer experience, in line with the CTAs or business goals.
• Liaise with digital media strategists and business development to stay updated on new products, features, content marketing, and digital technology trends.
• Develop digital marketing proposals based on agency-standard templates
• Responsible for forecasting the profitability of campaigns and reporting on ROI, and maximizing financial revenue
• Improve ROI and customer lifetime value across all campaigns.
• Responsible for media buying budget allocation and planning
Activate JobCopilot
Your email job alert is now active!