Snr. Marketing Executive

• Develop and implement marketing strategies: Create and execute marketing plans aligned with business objectives to increase brand visibility and sales.
  


• Oversee marketing campaigns: Manage the planning, execution, and performance analysis of marketing campaigns across various channels, including digital, social media, and traditional advertising.
  


• Conduct market research: Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and inform marketing strategies.
  


• Manage the marketing budget: Develop and manage the marketing budget, ensuring cost-effective use of resources.
  


• Lead and mentor the marketing team: Supervise and guide junior marketing staff, fostering a collaborative and high-performance culture.
  


• Monitor and analyse campaign performance: Track key metrics, analyse data, and make data-driven adjustments to optimise campaign effectiveness.
  


• Collaborate with other departments: Work closely with sales, product, and operations teams to ensure alignment and cohesive branding.
  


• Manage content creation: Oversee the creation and distribution of marketing content across various channels.
  


• Build and maintain relationships: Establish and maintain relationships with external partners and stakeholders.
  

Requirements

• Bachelor's degree in Marketing or a related field.
  


• Proven experience in marketing, with at least 2-3 years in a senior role, preferably in the FMCG/food or restaurant industry.
  


• Strong understanding of digital marketing, including SEO/SEM, social media marketing, and email marketing.
  


• Excellent analytical and problem-solving skills.
  


• Exceptional communication and interpersonal skills.
  


• Leadership experience, ability to manage and motivate a team.
  


• Strategic planning, Content marketing, Digital marketing, Market analysis, SEO/SEM, Data analysis, Budget management, Team leadership, Communication and interpersonal skills, Creative problem-solving, and Project management.