Social Media & Digital Marketing Officer

Summary

Responsibilities

• Oversee the daily management and optimization of all company social media channels.
  
• Generate, schedule, and distribute engaging posts, including text, visuals, and short-form video content.
  
• Formulate and execute monthly content calendars to ensure consistent and strategic digital communication.
  
• Coordinate and support the rollout of broader digital marketing initiatives and promotional campaigns.
  
• Represent the organization professionally by monitoring and responding to audience inquiries and feedback.
  
• Contribute fresh content and updates to the corporate website and other online properties.
  
• Perform preliminary research on market trends, target audiences, and competitor activities to uncover growth opportunities.
  
• Track and analyze key performance metrics using analytics software to measure campaign success.
  
• Compile straightforward reports detailing engagement levels, reach, and overall campaign effectiveness.
  
• Partner with graphic designers and internal teams to produce high-quality visual assets and marketing collateral.
  
• Ensure brand consistency and unified messaging across all digital touchpoints.
  
• Stay current with evolving social media trends and propose innovative strategies to boost online visibility.
  
• Execute additional communication and marketing tasks as required by the team.
  

• Foundational understanding of major social media networks and core digital marketing principles.
  
• Competence in writing compelling copy and creating basic digital content.
  
• Proficiency with design and management tools such as Canva or Meta Business Suite is preferred.
  
• Strong verbal and written communication abilities paired with excellent interpersonal skills.
  
• A creative mindset with a keen eye for detail and accuracy.
  
• Demonstrated eagerness to learn and adapt to emerging digital technologies.
  
• Proven ability to collaborate effectively within a team and deliver results within set deadlines.