Social Media Manager

Summary

Responsibilities

• Oversee the daily management and updates of the organization's presence across key platforms, including Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter).
  
• Produce, schedule, and distribute diverse content formats such as posts, visuals, short-form videos, stories, and promotional assets to capture audience attention.
  
• Contribute to the formulation and execution of social media strategies aimed at elevating brand visibility, engagement levels, and online reach.
  
• Actively monitor incoming comments, direct messages, and brand mentions, ensuring all responses are timely, professional, and aligned with community standards.
  
• Conduct ongoing research into trending topics, relevant hashtags, industry developments, and competitor activities to optimize content effectiveness.
  
• Partner closely with the marketing and communications departments to guarantee that all published materials reflect the organization's core brand identity and strategic goals.
  
• Support the planning and rollout of digital campaigns, special promotions, and broader marketing initiatives.
  
• Measure and report on essential performance indicators, such as audience reach, engagement rates, follower acquisition, and content success.
  
• Utilize specialized tools like Canva and Meta Business Suite to streamline daily operational tasks and content production.
  
• Organize and maintain a comprehensive content calendar to ensure the consistent and punctual release of approved materials.
  
• Adhere strictly to platform-specific guidelines, industry best practices, and established brand communication protocols.
  
• Remain informed about the latest developments in digital marketing, emerging social networks, and innovative content creation methodologies.
  

• Proven ability to create engaging, high-quality content suitable for various social media channels.
  
• Strong organizational skills with the capacity to manage multiple tasks and meet deadlines effectively.
  
• Up-to-date knowledge of current social media trends, algorithms, and platform-specific features.
  
• Excellent communication skills for interacting with followers and collaborating with internal teams.
  
• A creative mindset with a willingness to learn and adapt to new tools and strategies.
  
• Familiarity with basic social media analytics and reporting.
  
• Experience with content creation tools (e.g., Canva) and management suites (e.g., Meta Business Suite) is advantageous.
  
• A professional approach to community management and crisis communication.
  
• Dedication to staying current with the rapidly evolving digital marketing landscape.