Social Media Manager

Job title : Social Media Manager

Job Summary

• The Social Media Manager is in charge of managing the overall voice and brand on the Office of Student Life’s social media channels.
• They are expected to create and plan social content, perform daily engagement, gather analytic data, attend team meetings, and work with marketing, writing, and graphic design staff to collaborate on marketing campaigns.

Job Responsibilities

• Write content for posts for the Hotel.
• Oversee daily engagement on Facebook, Twitter, and Instagram
• Keep an updated content calendar with release dates/content for posting
• Network with student organization social channels to share relevant content
• Manage the [email protected] email and respond to requests
• Manage content in social media aggregator
• Plan social campaigns and coordinate special social projects
• Assist with brainstorming of original content and campaigns
• Work with project managers/coordinators to oversee execution of content creation
• Attend weekly marketing meetings and social media content planning meetings
• Track and analyze metrics of Student Life social channels and create reports
• Conduct research to help optimize marketing messages and materials

Required / Preferred Qualifications

• Advertising & Public Relations or Marketing majors preferred
• Experience with and knowledge of social media
• Strong organizational skills & good time management
• Ability to work independently and with a team
• Ability to think both creatively and strategically
• Active in some part of Student Life
• Must be resident in Bwari.

• Media / Advertising / Branding jobs