Social Media Manager/Content Creator

• Develop and execute a content strategy aligned with marketing goals and brand identity.
  


• Create high-quality, engaging content across various formats, including: Compelling social media posts (text, images, videos, stories, reels, etc.), Blog posts and articles relevant to our industry and audience, Website copy that is informative and SEO-friendly, Marketing materials such as brochures, flyers, and presentations (as needed), Video scripts and storyboards, Infographics and other visual content.
  


• Adapt global content for the local Nigerian market, ensuring cultural relevance and linguistic appropriateness.
  


• Conduct thorough research on industry-related topics to develop insightful and valuable content.
  


• Maintain a content calendar and ensure timely delivery of all content.
  


• Collaborate with internal teams (Business Development, Operations, Product Development) to understand their needs and create supporting content.
  


• Ensure all content is consistent with brand guidelines, tone of voice, and legal requirements.
  

• Develop and implement social media strategies across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) relevant to our target audience in Nigeria.
  


• Manage and maintain the company's social media profiles, ensuring they are up-to-date and visually appealing.
  


• Schedule and publish engaging content across all social media channels.
  


• Monitor social media trends, tools, and best practices to optimize performance.
  


• Manage the official social media pages of top management.
  


• Engage with followers, respond to comments and messages promptly and professionally, and foster a positive online community.
  


• Run social media campaigns and contests to increase brand awareness and engagement.
  


• Track and analyze social media performance metrics (e.g., reach, engagement, website traffic, lead generation) and provide regular reports.
  


• Identify and engage with influencers and relevant online communities in Nigeria.
  


• Stay informed about social media algorithm changes and adapt strategies accordingly.
  


• Manage social media budgets (if applicable).
  

• Stay up-to-date with digital marketing trends, particularly within the Nigerian context.
  


• Contribute to brainstorming sessions and the development of overall marketing strategies.
  


• Assist with other marketing tasks as needed.
  


• Provide regular reports on content and social media performance.
  

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  


• Proven experience (at least  4 years) as a Content Creator and Social Media Manager, preferably within the Nigerian market.
  


• Excellent written and verbal communication skills in English.
  


• Proficiency in one or more local Nigerian languages (e.g., Yoruba, Igbo, Hausa) is a strong advantage.
  


• Strong understanding of social media platforms, their algorithms, and best practices.
  


• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  


• Experience with content creation tools (e.g., Canva, Adobe Creative Suite - basic knowledge is a plus).
  


• Ability to analyze data and generate insightful reports.
  


• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
  


• Creative thinking and problem-solving abilities. 
  


• Ability to work independently and as part of a team. 
  


• Passion for digital marketing and a strong understanding of the local Nigerian cultural landscape and online behavior.
  


• Aviation experience will be added advantage.
  

• Exceptional Writing and Editing Skills
  


• Visual Storytelling
  


• Social Media Marketing Expertise
  


• Content Strategy Development
  


• Community Management
  


• Data Analysis and Reporting
  


• SEO Basics
  


• Project Management
  


• Creativity and Innovation
  


• Adaptability
  


• Strong Communication and Interpersonal Skills
  


• Understanding of the Nigerian Digital Landscape
  


• Integrity, honesty, and confidence
  


• Ability to take pictures  and make video
  


• Ability to organise and cover events effectively.