Sr. Business Development Manager

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Job Description - Sr. Business Development Manager

Our client is a Pan-African PR and integrated marketing agency focused on Africa and headquartered in Lagos.

We are hiring a Full-Time Remote Senior Business Development Manager

This is your chance to join a dynamic team that's redefining PR for African startups. We are seeking a highly strategic and operationally adept Senior Business Development Manager to join our team. This is a full-time (40-45 hours/week) remote position, with a strong preference for someone based in Lagos, Nigeria.

Responsibilities:
Your superpowers also include:

  • The ability to research diverse industries and venture capital landscapes, brainstorming pitches that ignite captivating stories.
  • Masterful written and verbal communication skills that captivate and inspire.Here's where you'll unleash your powers:
  • Conduct in-depth research on client business models, industries, competitors, and past media coverage.
  • Craft captivating and relevant pitches, social content, and press releases that will land clients in the media spotlight.
  • Stay ahead of the curve by tracking industry trends and positioning clients for commentary and follow-on stories.
  • Identify and establish strategic partnerships with complementary businesses, agencies, and industry influencers.
  • Design integrated digital marketing programs to generate demand, nurture leads, and ensure sales readiness for new business, cross-sell and upsell prospects.
  • Develop strategies and execute roadmaps to improve lead nurturing, acquisition nurture, member engagement, and retention within the customer lifecycle.
  • Network and build relationships with key stakeholders, industry professionals, and decision-makers.
  • Represent the agency at industry events, conferences, and networking opportunities.
  • Seek opportunities for thought leadership and speaking engagements to enhance the agency's reputation.
  • Lead the creation of compelling proposals and presentations that showcase agency value and expertise. Negotiate contracts and secure client agreements.
  • Identify and build strategic partnerships with complementary businesses to expand client reach and service offerings.
  • Streamline and optimize internal processes to enhance efficiency and productivity across all departments (e.g., project management, client onboarding, and reporting).
  • Implement and maintain effective systems and tools (e.g., CRM, project management software) to ensure seamless project execution.
  • Develop and maintain strong relationships with key stakeholders in the industry, including corporate prospects and industry associations. Act as a liaison between the company and itself, representing the company's interests and fostering positive relationships
  • Identify and research target markets and ideal client profiles within the PR and integrated marketing landscape.
  • Negotiate contracts and manage the onboarding process for new clients.
  • Stay up-to-date on the latest trends and technologies in PR, social media, content marketing, and other integrated marketing disciplines.
  • Generate regular reports that analyze operational efficiency, client acquisition costs, and new business growth.
  • Present findings and insights to senior management to inform strategic decision-making. 

Key Requirements

  • 7+ years of experience in PR, business development, or a related field.
  • Proven track record of success in achieving new business growth targets.
  • Proven experience in PR, business development, sales, or marketing roles, preferably in a branding or marketing agency.
  • Strong communication and interpersonal skills, with the ability to build rapport and establish credibility with clients.
  • Excellent negotiation and persuasion skills, with a track record of closing deals and achieving sales targets.
  • Knowledge of the local business landscape and industries in Nigeria and other African markets.
  • Understanding of PR and integrated marketing principles.
  • Exceptional communication, presentation skills.
  • Detail-oriented with a proactive and results-driven approach.
  • Proficiency in project management methodologies and marketing tools.
  • Exceptional writing skills and a love for reading and staying informed.

Bonus points if:

  • You're based in Lagos, Nigeria.

Are you a gifted storyteller with a passion for building relationships and empowering African startups? If so, we'd love to connect with you!

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