User Acquisition / Performance Marketing Manager

Job Title: User Acquisition/ Performance Marketing Manager

Responsibilities:

• Run and optimise paid campaigns across Google, Instagram, Facebook, and TikTok to drive app downloads.
  




• Track and improve key metrics such as Cost-Per-Install (CPI), Customer Acquisition Cost (CAC), and conversion rates.
  




• Conduct A/B testing on ad creatives, messaging, and campaign targeting.
  




• Analyse campaign performance and scale high-performing channels.
  




• Work with the product and design teams to improve download funnels and activation rates.
  

Requirements

• 3–5 years of experience in performance marketing or mobile app growth.
  




• Proven success driving mobile app installs through paid campaigns.
  




• Strong knowledge of analytics and marketing tools (e.g., Google Analytics, Firebase, and AppsFlyer).
  




• Experience in mobility, on-demand platforms, or tech startups is a strong advantage.
  

Benefits