Vice President: Regional Business Leader West Africa

About Cellulant

Cellulant is a pioneering B2B payments technology company based in Africa that powers payment processing for thousands of businesses.

Through a single, simple connection, our payment platform - Tingg - enables businesses to disburse funds and manage their offline or online collections while allowing their customers to pay via mobile money, local and international cards or direct bank payments.

With local acquisition in over 30 markets and supporting 300+ payment methods, Cellulant processes over 240 million transactions annually for market leaders in various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail and Remittances.

Our Story:

Since our founding in 2003, Cellulant has evolved from a digital content provider into a leading payments platform with a presence in 35 African countries. For more than 20 years, we've built a robust network that integrates multiple payment methods, addressing the unique challenges of Africa’s diverse payment landscape.

We began selling ringtones as a digital content business and quickly realised the need for a more streamlined way to manage payments. This realisation led us to develop a platform that initially allowed customers to check their bank balances and eventually evolved into a comprehensive payment solution. Our journey has seen us partner with more than 1000 businesses, including some of the largest banks and mobile money providers on the continent.

Throughout the years, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses and consumers alike. Today, Cellulant powers online and offline payment processing allowing businesses to collect payments, send payouts, and accelerate business growth. We’re the payment fabric that makes interoperability possible and stitches Africa together for the global economy.

Our Vision:

To create a connected world where businesses move money as easily as they share ideas.

Read more about us and our leadership team .

Location: West Africa

Reporting Line: CRO

The VP: Regional Business Leader – West Africa is a newly created, strategic leadership role responsible for driving commercial growth, sales execution, and general management across key markets in the West Africa region. This role will lead Cellulant’s go-to-market strategy, revenue delivery, and organizational leadership across multiple countries, with a strong focus on cross-border remittances, B2B collections, and partnerships with IMTOs and NGOs.

Ideally based in Ghana or a suitable location in the region, the position is designed to harness the region’s potential, serving as a central commercial and operational leader. From time to time, the VP may assume country management responsibilities, representing Cellulant externally and ensuring alignment with group strategy at a local level.

1. Regional Leadership & General Management

• Own the commercial and operational strategy for Cellulant’s West Africa region, delivering growth across multiple country markets.
• Serve as the executive representative in key markets, with the potential to act as Country Manager as needed.
• Ensure alignment between group strategy and regional execution, adapting to local market nuances.
• Lead stakeholder engagement with regulators, partners, enterprise clients, and government agencies.

2. Sales & Commercial Strategy

• Develop and execute a robust, data-driven regional sales strategy aligned with Cellulant’s revenue and profitability goals.
• Drive expansion across the IMTO, NGO, and B2B collections segments.
• Lead go-to-market planning and execution, identifying high-impact opportunities and refining value propositions for target markets.

3. Revenue & Profitability Ownership

• Own gross profit metrics for the region, balancing growth with cost efficiency.
• Drive pricing strategies that reflect regional market dynamics and sustain long-term profitability.

4. Market Development & Competitive Positioning

• Track regional market trends, competitor strategies, and customer behavior to inform strategic decisions.
• Provide market intelligence to inform regional product roadmaps and innovation priorities.

5. Cross-Functional Collaboration

• Partner with product, engineering, finance, and operations to deliver tailored solutions for customers in the region.
• Ensure the feedback loop between customers and product teams is timely, structured, and impactful.

6. Regulatory & Compliance Oversight

• Maintain a solid understanding of local and regional regulatory requirements, working closely with compliance teams.
• Proactively identify and mitigate compliance risks, ensuring business continuity and license integrity.

7. Team Leadership & Development

• Build, mentor, and lead high-performing commercial teams across West Africa.
• Foster a performance-oriented culture with a focus on ownership, execution, and customer success.

8. Key Account Management & Partnerships

• Manage strategic client relationships, ensuring high levels of satisfaction and long-term engagement.
• Lead RFP processes and strategic bids, ensuring competitive positioning and alignment with client needs.

9. Reporting & Insights

• Establish and monitor KPIs to track performance across countries, products, and customer segments.
• Provide regular updates to the CRO and executive leadership team with insights, risks, and recommendations.

• 8+ years in senior commercial or general management roles within fintech, payments, banking or digital financial services.
• Proven experience in leading multi-country operations or regional portfolios, preferably within West Africa.
• Strong background in sales leadership, revenue management, and cross-functional execution.

Industry Knowledge

• Deep understanding of cross-border remittances, B2B collections, and NGO payment flows.
• Familiarity with regulatory landscapes across West Africa (e.g., AML, KYC, licensing).

Leadership Capabilities

• Demonstrated ability to lead teams, scale business units, and engage C-level stakeholders across diverse markets.
• Skilled in balancing strategic thinking with hands-on execution in high-growth environments.

• Commercially Focused: Relentless in pursuing top-line and bottom-line impact.
• Strategic Thinker: Able to connect market insights with long-term vision and actionable roadmaps.
• Influential Leader: Strong presence with internal and external stakeholders; excellent negotiation and communication skills.
• Cross-Cultural Fluency: Comfortable operating in diverse, multicultural environments.
• Adaptable & Resilient: Thrives in dynamic, fast-paced markets with evolving regulatory and competitive landscapes.

Why Work For Us?

At Cellulant, transforming payments in Africa isn't just a job; it is our mission. We believe by simplifying the way people pay and get paid; we are accelerating businesses, opening markets, bridging wealth gaps and connecting Africa to the global economy.

Some exciting things about us...

• We have an Extensive Footprint: We have an office presence in over 10 countries, and our products serve 35 countries across Africa with a global workforce of about 300 employees.
• We believe that innovation is at the Heart of Fintech: Thousands of companies use our technology to deliver seamless payment experiences. Our customers range from various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, to Remittances.
• We Support a Diverse and Inclusive Workforce: We focus on the growth and development of our employees through well-developed, individualised career paths ensuring you reach your full potential in a supportive and delivery-oriented environment.
• We Put our Employees First: We offer market-related compensation, generous personal time off and, markets permitting, medical and life insurance benefits.
• We Seek Collaborative Builders: At Cellulant, we believe that great ideas happen when we come together. We, therefore, nurture a collaborative work environment that challenges, engages and empowers each person to contribute to the growth and success of the business.
• We Solve for Africa’s Digital Economy: We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.