Digital Marketing

Job Brief

• We are looking for a Digital Marketing Officer to develop and implement digital marketing strategies and campaigns.
• The ideal candidate will have strong digital marketing skills, creativity, and the ability to drive engagement and conversions through various online channels. This role requires expertise in digital marketing tools, analytics, and content creation.

Responsibilities

• Cultivate an understanding of how all digital channels work together to deliver a holistic media plan
• Create original digital strategies and contents while managing paid media campaigns across a variety of channels including but not limited to display, paid search, earned media and socials
• Manage/monitor company's day to day social media platforms such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tik-tok and YouTube, adapting content to suit different channels and owned properties ensuring that all content and deployment are aligned to the brand goal.
• Track, measure, and analyze performance of paid social campaigns across platforms like Facebook, Instagram, YouTube, among others.
• Ensure high levels of campaign performance, client satisfaction, and retention are delivered against KPIs
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinkler, Hootsuite, Asana etc
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Undertake audience research

Qualifications

• 3-4years in Digital Marketing
• Bachelor’s Degree / HND in Media or other related disciplines
• Certification in Digital Marketing is an added advantage

Key Requirements:

• Must be viable with leads generation
• Must have understanding of SEOs
• Skills in content writing
• Must have in-depth knowledge of how to draw traffic to social media pages