Marketing Communication Executive

Job Description

• The purpose of this role is to be responsible for providing strategic input and direction for the brand, aiding the development of brand style, guides, templates, and other materials.
• S/he does this while keeping the company's vision, mission, and objectives in mind.
• Also, ensures the development and execution of digital marketing strategy to continually enhance a particular brand image, increasing brand awareness and providing sales/marketing support via promotions, media relations and other non-campaign activities.

Responsibilities

• Ensures the delivery of consistent messaging and brand management throughout all external and internal communications, brand materials and collaterals.
• Ensures that all communications and marketing material aligns with brand standards.
• Executes digital marketing strategy.
• Develops a successful PR program with proactive and responsive media relations activities. ∙ Generates and develops ideas for effective brand placement and enhancement of brand value. ∙ Manages the production of company branded collaterals and corporate gift items.
• Responsible for shaping and enhancing brand image and sustaining brand exposure.
• Manages all Social Media in adherence to brand communication objectives.
• Manage the social media account for Managing Director

Requirements

• Bachelor's Degree in Marketing, Public Relations, or a related field
• 2-3 years of experience in a marketing or public relations role
• Strong communication and organisational skills
• Ability to work independently and manage multiple projects simultaneously
• Detail-oriented, with strong analytical and problem-solving skills
• Knowledge of market research and analysis techniques
• Familiarity with social media and digital marketing platforms
• Experience with brand management and public relations
• Strong interpersonal skills and the ability to build and maintain relationships with media outlets and influencers.