Performance Marketing Manager

Our Client is the largest and the first licensed on/off-ramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. Our client is committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.

Job Location: Nigeria

Job Type: Full time l Hybrid

Requirements

• At least 3 years of experience as a Performance Marketing Manager
• T-shaped acquisition channel skillset: you have deep exposure to at least one performance marketing channel but are knowledgeable enough in other channels to hit the ground running
• Adept at leveraging data visualisation tools like mixpanel, appsflyer, or quicksight to manipulate data and extract insights
• Experience testing and scaling new paid marketing channels from the ground up
• You're hypothesis-guided and are used to prioritizing a large number of ideas against a finite amount of resources
• Exceptional written and verbal communication skills

Advantageous:

• Experience marketing fintech or crypto products
• Experience building a learning agenda around incrementality or conversion lift studies
• Experience with paid promotion of branded content or buying against top-of-funnel objectives
• Experience managing large budgets > $100k

Responsibilities

• End-to-end strategy and execution of media buying on core paid social channels in order to drive towards ambitious user growth goals while maximizing ROI
• Work closely with ad network partners to develop and execute on channel strategies, build proprietary technology and tactics, and to capitalize on latest channel technology
• Work closely with product and data teams to build new capabilities to up-level paid marketing and measurement
• Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to the growth marketing team and cross-functional stakeholders
• Partner with internal and external creative teams to advance a creative learning agenda
• Partner with cross-functional partners to develop paid media strategies to support new product launches and growth initiatives
• Up-level channel performance and insights to marketing and product leadership
• Creating metrics and tracking it effectively