Website Manager - Part-Time

Website Maintenance:

• Regularly update and maintain the website to ensure all features and functionalities are working correctly.
• Monitor and address any technical issues promptly, collaborating with IT or web development teams as needed.

Content Management:

• Create, update, and manage website content, including information about salon services, stylists, pricing, and promotions.
• Ensure that all content is accurate, current, and aligns with the salon's branding and messaging.

SEO (Search Engine Optimization):

• Optimize website content for search engines to improve visibility and attract organic traffic.
• Conduct keyword research and implement SEO best practices to enhance the website's search engine rankings.

Analytics and Reporting:

• Use web analytics tools to track website performance, user engagement, and conversion rates.
• Provide regular reports and insights to management regarding website traffic, user behavior, and other relevant metrics.

User Experience (UX) Optimization:

• Enhance the overall user experience by ensuring a user-friendly navigation structure and intuitive design.
• Implement improvements based on user feedback and analytics data.

Mobile Responsiveness:

• Ensure that the website is optimized for mobile devices, providing a seamless experience for users on smartphones and tablets.

Security Measures:

• Implement and maintain security measures to protect the website from potential threats and cyberattacks.
• Regularly update software, plugins, and security protocols.

Social Media Integration:

• Integrate and synchronize social media platforms with the website to cross-promote content and engage with the salon's online community.

E-commerce Management (if applicable):

• Oversee the functionality of an online booking system or e-commerce platform if the salon offers online services or product sales.
• Ensure secure and efficient payment processing.

Collaboration with Marketing Team:

• Work closely with the marketing team to align online strategies with broader marketing initiatives.
• Coordinate the implementation of online campaigns and promotions on the website.

Customer Support:

• Provide support for website users, addressing inquiries, feedback, and technical issues.
• Monitor and respond to online reviews and comments to maintain a positive online reputation.

Compliance with Regulations:

• Ensure that the website complies with relevant regulations, including data protection and privacy laws.

Regular Audits:

• Conduct periodic audits of the website to identify areas for improvement, both in terms of content and technical aspects.

Training and Documentation:

• Train relevant staff on website management tools and procedures.
• Maintain documentation for website processes and procedures.