Digital Content & Merchandising Manager

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Job Title: Digital Content & Merchandise Manager (Nordics) 

 
Role Overview 

We are seeking a Digital Content Manager to join our Nordic team. The successful candidate will take ownership of digital content across our Nordic websites, supporting day-to-day content updates, while also playing a key role in upcoming platform migrations to Salesforce. You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements. 

This role requires a data-driven mindset with SEO best practice embedded into all activity. You will collaborate closely cross global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences. 

Key Responsibilities 

• Develop and maintain a digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities. 

• Manage content across Intershop and Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility. 

• Deliver a clear digital content calendar and provide regular updates to wider teams. 

• Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards. 

• Lead the creation, upload, and merchandising of content to support product launches, and trading campaigns. 

• Ensure websites are enhanced with current and custom-built functionality, working with HTML and localising global content. 

• Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys. 

• Oversee day-to-day site maintenance, including legislation updates, campaign rollouts, and enablement activities. 

• Collaborating cross-functionally and with the broader DTC team, including CRM, Affiliates, and Paid Marketing, to improve on-site consumer journeys. 

• Use Salesforce analytics, and GA4 as reporting tools to monitor content and site performance. 

• Oversee and manage product data flow across systems (e.g. Salsify, Cloudinary, Salesforce), with a strong understanding of integrations and platforms. 

• Work closely with Ecommerce Manager to meet commercial goals, ensuring clear communication during peak trading periods. 

• Partner with marketing and UX teams to align and optimise content across platforms. 

Skills & Experience 
 

Essential 

• Proven experience managing digital content within CMS platforms 

• Strong knowledge of SEO principles and the ability to apply them effectively. 

• Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. 

• Excellent communication, stakeholder management, proofreading, and attention to detail. 

• Native or fluent proficiency in a Nordic language, with strong English communication skills. 

• A minimum of 3-5 years E-Commerce experience  
   

Desirable 

• Familiarity with Salesforce and analytics tools 

• Knowledge of UX principles to support consumer journey optimisation. 

• Fluency or strong proficiency in a second Nordic language 

 
If you feel this role is a great fit for you but you don’t meet every requirement, we still encourage you to apply.