Chapter Lead - Social Media - Fixed Term Contract

Kia ora! 

Social media is where our brand connects directly with millions of people, shaping the way the world experiences Air New Zealand. As our Chapter Lead - Social Media, you will set the vision and lead a talented team to deliver bold, customer-focused digital engagement that drives both brand impact and commercial success. 

At Air New Zealand, we are on an accelerated journey to become the world’s leading digital airline. This role sits at the heart of our marketing and customer function, helping to define how we show up across platforms and influence conversations on a local and global stage. You will have the opportunity to shape strategy, develop people, think creatively, and bring innovative ideas to life, all while working in a collaborative environment that values creativity and performance in equal measure. 

This is a fixed-term contract until December 2026. 

About the role 

• Lead the development and delivery of Air New Zealand’s social media strategy for the New Zealand and key offshore markets, aligned to business objectives and future growth 
• Drive engagement, community growth and commercial conversion across channels, ensuring measurable results and strong brand outcomes 
• Bring a PR leadership perspective to ideating, developing and engaging stakeholders in creative ideas that are uniquely Air New Zealand 
• Support organisation wide teams in bringing creative campaigns to life across social channels, balancing customer creative platform consistency with uniquely social platform outcomes. 
• Oversee social media communications, initiatives and campaigns in collaboration with brand, content, communications, and offshore counterparts 
• Act as a trusted advisor to senior stakeholders, providing expertise on customer engagement, reputation management, and crisis response 
• Inspire, coach and grow a high-performing social media team, building capability and positioning the team as respected experts across the business 
• Ensure all content and channel activity aligns with brand guidelines, customer insights and compliance requirements 

What you’ll ideally bring 

• Significant experience leading social media and digital marketing strategy at scale 
• Proven track record in managing teams, with the ability to motivate, develop, and grow capability 
• Strong commercial acumen with the ability to turn engagement into measurable business outcomes 
• Expertise in content management, customer care, community management and crisis management in digital spaces 
• A collaborative mindset, able to work across functions and influence stakeholders at all levels 
• Ideally a background in service industries or large, customer-facing organisations 
• Critical thinking at pace, able to move quickly in an ever-evolving environment 
• Experience concepting and bringing creative ideas to life 
• Stakeholder management 

If you bring most of this experience, along with transferable skills and the drive to grow, we’d love to hear from you. 

Ready for take-off? 

This is a rare opportunity to lead a visible and high-impact area of our business, shaping the way millions engage with our brand every day. If you are ready to inspire a team, bring bold thinking to social media, and create outcomes that matter for customers and our business, we invite you to apply. 

Applications close 07/10/2025.

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."