Social Media Channel Manager (NZ SailGP Team - Contract)

The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds approaching 60 mph. Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its fifth season.

SailGP is a global organisation with defined values that shape the culture of its team – deliver quality, break boundaries, make an impact, stand together and strike a balance.

Summary:

The New Zealand SailGP Team is seeking an experienced and dynamic Social Media Manager to lead and execute the team’s social media strategy. In this role, you will report directly to the Senior Communications and Marketing Manager - New Zealand and collaborate with the wider team to deliver engaging and innovative content across our core platforms. You will play a crucial role in creating content, including video, to grow the team’s channels while leading the day to day management of the team’s social media presence, driving fan engagement, and delivering key business objectives.

This position requires a self-motivated team player with a proven track record in content creation along with managing and growing social media accounts, as well as the ability to analyze metrics to optimize strategies. You must be able to adapt in a fast-paced environment, manage multiple tasks, and work closely with team members and external partners. This role will involve work outside of traditional hours including evenings, weekends and overnight hours if an event time zone requires it. The role could involve international travel in line with the SailGP 2025 calendar.

This is a fixed-term contractor role, at 4 days per week, until the end of 2025. 

Roles & Responsibilities: 

• Develop and execute the team’s social media strategy across platforms including Facebook, Instagram, TikTok, and LinkedIn.


• Collaborate with team members including Athletes, Comms Lead, Team videographer, and SailGP to achieve the team’s objectives.


• Create engaging content, including social-first video edits, that reflect the team’s identity and drive growth and fan engagement.


• Create content to deliver on partner requirements and provide positive exposure and engagement.


• Manage day-to-day social media activities, including content planning, scheduling, and proactive community management.


• Monitor fan sentiment, address issues, and manage the team's social inboxes through proactive community management.


• Produce monthly reports and analysis on the team’s social media strategy and progress on KPIs (pre-determined in collaboration with team lead and league)


• Work with global B2B and B2C brands to amplify and deliver sponsored content.

About You:

• Proven experience creating social first content along with managing and growing social media accounts, preferably for sports teams, leagues, or athletes.


• Willingness to work outside of traditional office hours including evenings, weekends during events and overnight when the event time zone requires it.


• Strong working understanding of video creation and graphic design tools.


• Strong working understanding of digital and social media platforms, with expertise in Instagram and TikTok.


• Ability to analyze social media metrics and adjust strategies accordingly.


• Creative and idea-driven, with a passion for storytelling through social media.


• Strong communication skills and the ability to collaborate with internal and external stakeholders.


• Enthusiastic, energetic, and results-driven with a passion for sports.


• Confidence working with elite athletes.

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.