Marketing coordinator

About Us:

Maruia Hot Springs Ltd is located in the remote Lewis Pass National Park 2.5 hours away from Christchurch. We are a Hot Springs resort that uses 100% natural mineral water throughout our pools. There are only 2 natural commercial bathing facilities in the South Island, the other being Hanmer Springs. We offer our guests a unique and memorable experience, our vision is to become a world class hot springs resort. We are committed to excellence and innovation in all aspects of our operations. To achieve this we have new developments scheduled for the next 6-8 months to bring our resort up to a higher standard.

Job Overview:

We are seeking a Chinese Marketing Coordinator to join our team and help us expand into the Chinese market and make our business more Chinese friendly. The ideal candidate will be fluent in Mandarin and English and have a strong understanding of the Chinese market. As a Chinese Marketing Coordinator, you will develop and execute marketing strategies to engage Chinese-speaking audiences and promote our brand and services.

Key Responsibilities:

• Develop and implement marketing campaigns tailored to Chinese-speaking audiences.
• Coordinate and manage content creation for various marketing channels, including social media, email, website, and print materials.
• Maintain and update the company’s website with current information, promotions, and blog posts.
• Create and manage Chinese social media accounts, including content scheduling, posting, and engagement with followers.
• Conduct market research to identify trends, customer preferences, and competitive landscape within the Chinese market.
• Collaborate with the team to align marketing efforts with business goals and target the Chinese-speaking market.
• Coordinate with external vendors and agencies for advertising, design, and promotional materials in Chinese.
• Support the development and management of marketing budgets, ensuring cost-effective use of resources.
• Handle administrative tasks related to marketing, including maintaining marketing databases and mailing lists.
• Manage the company’s presence on Chinese travel and review websites, responding to guest inquiries and reviews.
• Assist in organizing and promoting events and special promotions targeting Chinese guests.
• Translate marketing materials, ensuring cultural relevance and accuracy.
• Identify market opportunities and advise on the development of the Chinese tourist market.

Qualifications:

• Bachelor’s degree, or other relevant study in marketing, communications, business, or a related field.
• The applicant should have some previous experience in marketing or a related role.
• Strong understanding of Chinese digital marketing, social media, and email marketing.
• Fluency in Mandarin and English, both written and spoken, be able to translate marketing material and website information to Chinese customers.
• Proficiency in Chinese marketing software and tools, and social media management platforms.
• Creative mindset with the ability to develop innovative marketing ideas.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Passion for the hospitality industry and a commitment to providing exceptional guest experiences.
• Applicant must be legally entitled to work in New Zealand, must hold residency or a work visa.

Benefits:

• Complimentary access to resort amenities and activities.
• Accommodation will be provided at a very fair daily rate
• Two basic staff meals will be provided for the employee, seven days per week

How to Apply:

If this is the type of project that would interest you and you don't mind living remotely with staff of other cultures please apply. Interested candidates are invited to submit their resume to .