Senior Digital Marketing Specialist - Urgent Hiring

We are hiring a brilliant Senior Digital Marketing Specialist to join our dynamic team at University of Auckland in Auckland.
Growing your career as a Full Time Senior Digital Marketing Specialist is an amazing opportunity to develop useful skills.
If you are strong in teamwork, presentation and have the right drive for the job, then apply for the position of Senior Digital Marketing Specialist at University of Auckland today!

Waipapa Taumata Rau | The University of Auckland

The University of Auckland is New Zealand’s leading university. We employ more than 5400 academic and professional staff to support over 41,000 students, making us one of NZ’s largest employers. 

 

About the team | Mō tō mātou rōpū  

As part of the University’s strategic growth initiatives, Auckland Online brings to market a suite of fully online programme offerings, which will increase the accessibility to our world leading curriculum. The Auckland Online team co-creates successful online programmes & courses with our leading academics, by providing bespoke services across a range of technical areas. The main aim of Auckland Online is to create a high quality learning environment that provides a world class student experience.

Job Description

The opportunity | Te Whiwhinga mahi

The successful candidate will be responsible for running multiple digital campaigns including email campaigns, paid search, programmatic display, social media, SEO, and affiliate marketing. Each of these channels with focus heavily on analytics, conversion optimization, website optimization and constant UX testing. This role will also innovate new strategies, optimizing new and current websites, while also using an analytical data driven approach.

Some other key responsibilities include:

• Implementation of all digital customer acquisition activities.
• Translate customer interaction and engagement data into executable business requirements that ensures a high quality and intuitive user experience.
• Measure return on investment and engagement for digital marketing activities including establishing attribution models to track and monitor digital marketing effectiveness and measure actual performance against planned performance.
• Execute the digital marketing strategy tactics, budget and analytics to deliver the required results.
• Innovate in digital, email and social campaigns– test out new platforms, sites, partners and creative to have digital innovation.
• Report on and make optimization recommendations based on campaign data and learnings to senior leadership.
• Work with AD of Marketing for Auckland Online on performance reporting - spend, ROI, and business case development for all Auckland Online marketing investments.
• Make key strategic recommendations that effectively manage short term and long term business objectives.

This is a full time, 37.5 hours per week, permanent role. The salary range is $92,100 - $120,000 per annum depending on experience and

qualifications

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For more information, please refer to the Position Description.

Qualifications

About you | He kōrero mōu

You will be highly experienced in the areas of digital marketing, lead acquisition, marketing strategy, data analysis, operations, and management. You will have strong examples of the design and implementation of comprehensive digital marketing strategy that enables Auckland Online to achieve its business objectives. You will lead your strategy; driving customer awareness, increasing engagement, and delivering a best-in-class student experience.

 

Important Skills | Nga Pūkenga Motuhake

• Be highly motivated, self-managing and exceptionally well organised. You will have strong planning and co-ordination skills and be able to juggle multiple priorities.
• Have excellent verbal and interpersonal communication skills, with the ability to engage positively and proactively with a variety of stakeholders.
• Be committed to excellent quality and have a sharp eye for detail.
• Results oriented and be able to bring creativity and new ideas to the role.
• Familiar with agile ways of working, cross functional collaboration and effective engagement with internal shared services providers.

Additional Information

Ngā āhuatanga kei a mātou | What we offer

The University of Auckland is New Zealand's leading university and maintains significant computational, laboratory and analytic facilities. Auckland itself is frequently rated as one of the world's most liveable cities. 

The University is committed to providing an excellent working environment through:

• Flexible employment practices (including working from home, flexible hours)
• Up to 6.75% company superannuation scheme
• A competitive salary with five weeks' annual leave

In addition, we also offer career development programmes, discounted car parking, a generous parental leave allowance, childcare and a number of other discounts on internal and external services. 

For more information please visit  Staff Benefits .

 

Me pēhea te tuku tono | How to apply

Applications must be submitted online, by the closing date of 1/05/2023 to be considered. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.

We will close the role down earlier if we appoint a successful candidate before the end date.

Please reach out to Suhayl Mohammed Via View email address on jobs.smartrecruiters.com for more information. Please note we are happy to answer your questions but we do not accept applications by email.

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive and equitable environment. For further information on services for Māori, Pacific, women, LGBTQITakatāpui+, people with disabilities, parenting support, flexible work and other equity issues go to

Benefits of working as a Senior Digital Marketing Specialist in Auckland:

● Learning opportunities
● Company offers career progression opportunities
● Attractive package

● Remote Work opportunity