Witchy marketing and publicity

Job Description

Are you a marketing/coms/PR student or someone with enthusiasm and a natural affinity for creating TikToks and other content creation formats?Do you have a passion for witchy things and an interest in stuff like tarot, astrology, herbalism and magic?I write witchy fantasy books - think Gilmore Girls meets Charmed/Buffy/Practical Magic. I draw on genuine witchy stuff in my fiction and I'm also working on a non-fiction witchy book at the moment. I'm an elder millenial (so not really into TikTok which is possibly for the best, according to my teenage kid). My books are doing well, and my primary readership is women over 35, but I have books for younger readers as well. I'm currently not writing steamy stuff. It's quite "wholesome" with cozy witchy vibes. Most of my social media is on FB and Instagram and I have a social media/marketting manager/ strategist person already, but I'm looking to expand with

• TikTok/video type content
• More active PR stuff like reaching out to influencers and witchy magazines
• general witchy content creation
• Social media scheduling
• Other stuff???

There is potential for this role to pick up more hours etc as we go along. Apply with responses to the following:

1. What kinds of witchy things do you love?
2. What experience do you have in making video content?
3. How do you feel about reaching out to witchy influencers and witchy magazines? What approach would you take?
4. What witchy content ideas would you suggest for readers in their 20s and 30s?
5. What witchy content ideas would you suggest for readers in their 40s-70s?
6. How do you feel about admin and social media scheduling?
7. Are you an organised person? What areas of your life are most organised?
8. List some of your favourite books, movies and TV shows. What you like about them?
9. What most interests you about this role? What unique contribution would you bring to it?