Asia Digital Marketing Supervisor

Digital & Search Marketing (Marketing & Communications)Work with Brand Manager to develop and implement digital marketing strategies that align with the company's overall marketing goalsAssist with the setup and management of AI marketing tool that can help to monitor, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvementUtilize AI-driven analytics tools to gather insights and produce comprehensive digital reports, providing valuable data on social media performance, content effectiveness, audience engagement, and campaign ROICollaborate with cross-functional teams to align digital marketing efforts with overall business goals, new product launches and seasonal campaignsStay updated on industry trends, competitor activities, and customer preferences to make data-driven decisionsSocial Media & Content CreationWork with Brand Manager and local marketing teams to monitor the performance of social media platforms and generate content that align with the company's overall marketing goalsUse of AI tools to create monthly social media content calendar and develop necessary visual assets across platforms to engage with target audience and drive showroom and website trafficResearch, analyse and present new and fresh ways to approach and execute content that would appeal to the target audienceWebsite OptimizationTo improve Formica.com capability with better UI design to enhance user journey and drive more traffics, leads generations with higher conversions rate to salesNew Sitecore & New Product Database (Salsify) system upgrade and maintain.Active Sample Cart and AI chat box serviceREQUIREMENTSHighly Adept in Adobe Photoshop, Illustrator, Premiere Pro/Final Cut and/or other photo and video editing applicationsStrong proficiency with the use of Google Analytics GA4 for reportingStrong executional writing skills to adapt creative ideas into executional contentsFair understanding of the usage of AI tools that could enhance daily work efficiency in marketingVerse in content creation for Social Media channels like Instagram, TikTok, FacebookFair knowledge of social media best practices and trendsStrong multi-tasking and project management skillsAble to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressureYour application will include the following questions: Which of the following statements best describes your right to work in Singapore?How many years' experience do you have as a Digital Marketing Supervisor?Which of the following Adobe products are you experienced with?Do you have experience with Search Engine Optimisation (SEO)?ConstructionFormica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world's largest manufacturer of High Pressure Laminate (HPL), our international network of design, manufacturing, distribution and sales operations maintains the recognition of Formica as a global brand. Founded in 1913 by Herbert A. Faber and Daniel J. O'Conoor, Formica has evolved to become the world's preferred manufacturer for decorative surfaces. Driven by new challenges and delivering constant innovations, we have been setting and surpassing benchmarks for quality laminates worldwide ever since.Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world's largest manufacturer of High Pressure Laminate (HPL), our international network of design, manufacturing, distribution and sales operations maintains the recognition of Formica as a global brand. Founded in 1913 by Herbert A. Faber and Daniel J. O'Conoor, Formica has evolved to become the world's preferred manufacturer for decorative surfaces. Driven by new challenges and delivering constant innovations, we have been setting and surpassing benchmarks for quality laminates worldwide ever since.Don't provide your bank or credit card details when applying for jobs.Researching careers? Find all the information and tips you need on career advice.#J-18808-Ljbffr