Assistant Market Manager (Digital Marketing)

Established in 1990, AIS is one of New Zealand’s largest independent degree-granting institutions. AIS is a leading Category 1 provider offering a wide range of programmes, including undergraduate and postgraduate degrees.  Category 1 is acknowledgement of the excellent standards at AIS and places the institute amongst the best quality education providers in New Zealand. 

We are looking for a talented individual to join the Marketing Department at our St Helens Campus in Mt Albert. Reporting to the Head of Marketing, your role is to assist Market Managers in recruiting students and managing Digital Marketing.

Duties include: 

• Plan digital media and marketing content to go out across a variety of social media and online platforms. 
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Develop ideas and organise the production of videos of current students and alumni success stories.
• Develop and apply new ideas for digital platforms to engage new customers.
• Develop promotional materials and advertising campaigns relevant to different markets.
• Manage the budget for social media campaigns, Facebook advertising, and competitions for student and alumni networks.
• Analyse Facebook, Instagram, LinkedIn, and Google Analytics/website/blog data to identify customers’ patterns and preferences.
• Maintain social media updates and oversee social media accounts’ layout.
• Stay up to date with changes in all social platforms, ensuring maximum effectiveness.
• Develop digital marketing strategy to support AIS goals.

Requirements:

• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image, and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively.
• Excellent communication skills
• Multitasking and analytical skills
• Marketing-related qualification will be preferred. 

Salary range is $50,000 to $60,000 depending on experience.

If this sounds like you, please send your CV and cover letter to:

The HR Manager

email: [email protected]

Applications close on 05 June 2024.