Brand and Content Lead- Medtech

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Medtech is the market-leading provider of primary health tech solutions in New Zealand. We provide advanced practice management software and other state-of- the-art health technology solutions that enable health professionals to provide ‘healthier care’.

Job Purpose

Working closely with the Marketing Manager you will help manage our content calendar, own our websites and create visual and written content for blogs, EDMS, social platforms and campaigns. As brand champion, you will manage and update our brand guidelines, assets, collateral and promotional items and support our presence at conferences and events.

Responsibilities

• Collaborate across teams to plan and manage the content calendar 


• Maintain and create content for our New Zealand website


• Plan and execute a content plan for our Australian website and manage it through to launch


• Write content and create graphics for collateral, campaigns, EDMs and social media posts


• Maintain our customer data and marketing lists in the CRM


• Manage and curate our brand guidelines, collateral, brand assets, templates and images 


• Co-ordinate our exhibition stand and promotion materials for conferences


• Excellent communication skills and a love for great copy

Here’s what you’ll bring

• Design skills and experience using Adobe Creative Suite


• Experience managing website content, a bit of HTML a bonus


• Confidence collaborating across teams and briefing suppliers


• Proficient in Microsoft Office creating templates and presenting ideas


• Experience co-ordinating events and conferences a bonus


• Experience creating on-brand visual and written content


• Organised and proactive, the ability to multitask and manage priorities


• Confident to put forward your ideas and see your projects through to completion


• An interest in technology and an aptitude for all things digital 


• The attitude to pitch-in where required, even outside your day-to-day role


• Experience in the healthcare sector would be an advantage

At Medtech, we value adaptability and recognise that business needs may evolve over time. As such, this position description is subject to change.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.