Brand Manager

Location: Auckland
Type of Contract: Full-time Fixed Term (12 months)

About us

When you join DB Breweries, you join the global HEINEKEN family, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. 

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. 

About the Role

Reporting to the Senior Marketing Manager, this role plays a key part in delivering growth across priority brands and projects. You’ll work across the full marketing mix, connecting strategy to execution – from planning and building activity through to delivering, enabling and optimising campaigns in market. This is a great opportunity for someone who enjoys a mix of brand, channel, and innovation work, and wants hands-on exposure across the end-to-end marketing model.

What You’ll Be Doing

• Support the development and delivery of brand plans and campaigns


• Execute channel and activation activity that drives sales and brand growth


• Manage budgets, track ROI, and report on performance


• Deliver end-to-end projects, including key campaigns and activations


• Support new product launches (NPD) from planning through to execution


• Work closely with sales and channel teams to bring brand strategy to life


• Manage agency and stakeholder relationships


• Execute sponsorships and events


• Use data and insights to optimise activity and improve performance

Your Background & Experience

• Tertiary qualification in Marketing, Commerce, or similar


• 3+ years’ experience in marketing, trade, or channel roles (FMCG preferred)


• Strong project management and ability to manage multiple priorities


• Commercial mindset with focus on performance and results


• Confident communicator, able to work across a range of stakeholders


• Strong planning and organisational skills


• Liquor or FMCG experience


• Experience across both brand and channel marketing

Keen to Apply?

If you’re excited to apply for this role we’d love to hear from you.

Please note: We are not accepting candidates from recruitment agencies for this role.