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Category Manager

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Job Description - Category Manager


The Role




  • Take ownership of end-to-end category strategy and execution across New Zealand, shaping how we grow the wine category with key retail partners. 








  • You’ll report into the Head of Category & Insights (ANZ & Asia) and sit within a tight-knit, highly collaborative NZ team that’s well integrated with our broader commercial, sales and brand functions. 








  • This is a high-autonomy role, where you’ll manage your portfolio end-to-end, balancing day-to-day delivery with forward planning in a fast-moving environment. 




Key Responsibilities


  • Develop and deliver category strategies across wine and key sub-segments

  • Lead category reviews with major retailers

  • Analyse scan and shopper data to identify trends and opportunities

  • Turn insights into clear, actionable commercial recommendations

  • Partner closely with Sales to bring category strategy into customer conversations

  • Act as a trusted advisor to retail partnersAlign category strategy with Brand and Marketing teams

  • Manage priorities independently across both execution and planning cycles

What We're Looking For


  • Proven Category Management experience (FMCG or liquor preferred)

  • Strong commercial acumen with solid analytical capability

  • Confident working with data and turning insights into action

  • Ability to influence stakeholders both internally and externally

  • Clear, pragmatic communication style with the ability to adapt

  • Comfortable working in a fast-paced environment with competing priorities

Why Join Us


  • Market-leading wine business in New Zealand

  • Real opportunity to shape category direction

  • High-impact role with strong visibility across the business

  • Genuine ownership of your role within the team and wider company

  • Collaborative NZ team, well integrated across ANZ and Asia

  • Exposure to multiple markets, stakeholders and commercial strategy

  • Wine perks (annual allowance)

APPLY


Ready to redefine your future? APPLY TODAY!


At Vinarchy, we’re committed to building a diverse, dynamic and inclusive workplace. You’ll need to provide proof of your legal work rights and complete relevant pre-employment checks as part of the process.



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About the Company

Accolade Wines Limited

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is a new global leader with a mission to redefine wine

Read more about the company

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