Customer Journey Marketing Manager

Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. 

Mō te tūranga - About the role

Ka aha tō rā e kite ai? - What will your day look like

You will be responsible for: 

• Leading the strategy and design of end-to-end personalisation marketing journeys, translating customer, business and commercial objectives into lifecycle experiences across acquisition, onboarding, engagement and retention


• Shaping how initiatives are brought to life, defining trigger-based, always-on and multi-channel journeys, including sequencing, contact strategy and personalised content. 


• Championing test-and-learn thinking, designing and embedding experimentation approaches to continuously optimise journey performance and customer outcomes


• Applying customer insight and performance data to inform decisions, identify optimisation opportunities and ensure multi-channel journeys are connected, effective and commercially impactful. 

Ōu Pūkenga? - What will you bring?

To thrive and excel in this role, you should ideally possess the following: 

• Rich experience in customer and personalisation marketing, lifecycle marketing or customer experience within complex environments  


• Deep expertise in customer journey design, lifecycle marketing and personalisation strategy, with a strong understanding of mature marketing ecosystems  


• Proven experience designing and delivering marketing automation, trigger-based and multi-channel journeys at scale  


• Strong capability in experimentation and data-led optimisation, using insight and performance data to continuously improve customer journeys  


• Commercially minded and highly collaborative, with the ability to influence stakeholders and translate complex problems into clear, strategic solutions 

 You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you. 

He aha te take e uru ai koe ki a mātou? - So, why join us?

From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.  

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.  

We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.    

At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.  

To find out more about working at ANZ visit https://www.anz.co.nz/careers/.You can apply for this role by visiting ANZ Careers and searching for reference number 115927.

Te Rā Ōtinga - Job Posting End Date

14/06/2026 , 11.59pm, (Melbourne Australia)