Customer Loyalty & Wine Club Manager

At Amisfield, long-term customer relationships are built through exceptional experiences across our full portfolio. We are seeking a Customer Loyalty & Wine Club Manager to lead our Wine Club and direct-to-consumer customer experience, turning meaningful engagement into sustained wine sales.

Reporting to the Sales Manager, this hands-on role focuses on creating compelling loyalty initiatives that drive repeat purchasing and deepen customer connection — not only through wine but look at opportunities across the company’s other interests.

Key responsibilities

• Own the day-to-day delivery of the Amisfield Wine Club and broader customer loyalty experience


• Drive Wine Club growth, retention, and repeat purchasing through engagement-led initiatives


• Create loyalty initiatives that encourage cross-selling across wine, restaurant, accommodation and golf experiences


• Design and execute member communications, offers, and releases that convert to sales


• Use customer insights and purchasing behaviour to increase engagement and reduce churn


• Ensure a consistently premium experience across Cellar Door, restaurant, online, and delivery


• Work closely with Sales, Marketing, hospitality, and golf teams to align loyalty activity with commercial outcomes

About you

• Atleast 2 years’ experience in customer loyalty, DTC sales, CRM, or membership programs


• Proven ability to convert customer experience into repeat and cross-category sales


• Strong communication, organisation, and relationship-building skills


• Confident using CRM and e-commerce platforms


• Passion for premium wine, hospitality, and experience-led brands

Why Amisfield?

• Iconic Central Otago brand


• Strong focus on loyalty and experience-led growth


• Collaborative, quality-driven team environment


• Great pay and benefits

If you are motivated by building loyalty, creating memorable experiences, and driving sales across a premium portfolio, we would love to hear from you.