Digital Content Adviser - Permanent Role

• Shape and publish content seen by audiences around New Zealand and the world. 

• Support Wellington and offshore Posts to get the best from the Ministry's digital channels. 

• Help tell New Zealand's story through high-quality social media and digital content. 


• Wellington based, Permanent role.

Help bring New Zealand's international story to life across our digital channels. 

About the role - Kōrero mō te tūranga

The Digital Content Adviser plays a key role in managing and growing the Ministry's digital presence. You'll work with colleagues in Wellington and around the world to create, publish and optimise content across our digital channels, helping ensure our communications are timely, engaging and aligned with the Ministry's priorities. 

This is a hands-on role for someone who enjoys turning complex information into clear, accessible content and who understands how digital channels can be used to reach different audiences. You'll provide advice on digital content and channel management, support campaigns, help maintain content quality, and contribute to the Ministry's digital capability. 

You will: 

• Coordinate the development and publishing of content across the Ministry's digital channels. 

• Advise on the effective use of social media and other digital communications channels. 

• Create, edit and publish digital content aligned with channel strategies and campaign objectives. 

• Support communications advisers, content creators and offshore Posts to deliver high-quality digital communications. 

• Train and support Ministry staff using digital communications channels. 

• Monitor channel performance and contribute ideas to improve engagement and reach. 

• Lead moderation activities across Ministry channels, ensuring content complies with MFAT's digital terms of use. 

• Provide quality assurance, content testing and support for channel enhancements and platform changes. 

• Participate in an after-hours duty as required. 

For more detail you can view a copy of the position description here

The full salary range for this role is $79,604 to $93,652 total remuneration, inclusive of our KiwiSaver employer contribution.

Who are we looking for? - Mā‎ wai te mahi nei?

We'd like to hear from you if you are an experienced digital communications professional with:

• At least five years' experience in communications, media or digital content roles, including social media delivery and support. 

• Strong writing and editing skills, with the ability to turn complex information into plain English. 

• Expertise in social media content creation, publishing and channel management. 

• Good understanding of current social media trends, audience engagement and digital content best practice. 

• Experience working with a range of stakeholders and building productive relationships. 

• Strong organisational skills and the ability to manage competing priorities. 

• Sound judgement and an ability to work effectively in a fast-paced environment. 

• Strong analytical skills and the ability to use data and insights to improve content performance. 

• Knowledge of Facebook, X, LinkedIn, Instagram and other relevant digital platforms. 

• Experience creating video content for digital channels would be an advantage. 


• Understanding of Te Tiriti o Waitangi, Te Reo Māori and Māori customs and protocols would be beneficial. 

Why MFAT? - Ngā hua o te mahi i te Manatū Aorere

We are committed to a focus on leadership, talent, training and development, and flexible work options consistent with guidance from the Public Service Commission.  Check out our benefits page to find out more about why we love working here.

MFAT is Rainbow Tick accredited. We value diversity and are committed to providing an inclusive culture where everyone feels supported, valued, and a sense of belonging.  We welcome applications from people from a diverse range of backgrounds. 

About us - Mō mātou

Our people represent New Zealand on and offshore, and in doing so make New Zealanders safer and more prosperous.  By building connections with and influencing other countries and international institutions, we advance New Zealand’s interests and pursue New Zealand's values.  We provide advice to the Government on the implications for New Zealand of what is happening in the world. 

To Apply/Interested? - Me pēhea te tuku tono

Apply today with your CV and cover letter.

To be considered for this position at Ministry of Foreign Affairs and Trade you must be a NZ citizen. 

You must be able to obtain and maintain a Confidential security clearance. Ordinarily, to obtain this level of clearance candidates must have sufficient checkable background in countries where meaningful and reliable checks can be undertaken. Where requisite checks are unable to be made, the candidate application may not be able to be progressed.

Use this online tool to self-check your eligibility for a Confidential Please note that this tool is not part of the formal security clearance process: http://www.protectivesecurity.govt.nz/eligibility-tool

Please let us know if you need any support or have any access requirements that will help you through the recruitment process.

Applications close at midnight on Wednesday 12th August 2026.

Please note: This is not a Foreign Policy/diplomatic role.  This is a ‘Corporate’ role (known here as a specialist role based in central Wellington, NZ.  

While it is not usual for specialist staff to be ‘posted’ outside of NZ, from time to time a specialist role overseas becomes available at one of our embassies, high commissions, missions or consulates. To be considered for one of these positions you would need to apply and be considered via a competitive recruitment process.

If you do have an interest in an MFAT foreign policy/diplomatic career, you would be welcome to apply for this either via our graduate recruitment or mid-level foreign policy recruitment campaigns.