Ecommerce Manager | The Fabric Store

About the Role:

We are seeking an experienced, commercially minded Ecommerce Store Manager to join The Fabric Store in a full-time role. This is a senior, hands-on position, responsible for leading our online store, based at our Auckland HQ in Rosebank Road, Avondale.

Working closely with the General Manager and our small HQ team, you will oversee the performance, growth, and day-to-day operation of the ecommerce channel of our retail brand.

This role suits someone who enjoys both strategic thinking and rolling up their sleeves - balancing data with a creative understanding of textiles and sewing, to deliver a thoughtful, high-quality ecommerce experience that reflects our brand values. 

About You:

• Experience in fashion or textiles is essential


• Proven experience managing an ecommerce retail store


• A minimum of 5 years experience working with Shopify, in a multi-store environment


• Strong commercial and analytical skills, with experience meeting sales targets and contributing insights for forecasting


• Deep understanding of customer journey and conversion optimisation techniques


• Confidence working with Shopify supporting platforms, sales channels and apps, including Shopify POS, Gorgias, Flow, Matrixify and Syncio


• Experienced with Shopify and GA4 analytical tools for reporting and data analysis


• Highly organised, with the ability to manage multiple tasks, meet critical deadlines and prioritise effectively


• A proactive problem-solver who can identify opportunities and implement practical improvements


• Strong leadership and communication skills, with experience managing and developing a team


• A technology advocate who enjoys improving systems and workflows


• Calm under pressure and comfortable working in a fast-paced environment


• Detail oriented and confident with repetitive tasks where accuracy and consistency are critical


• Confident working across the Microsoft Office suite, including managing and transforming data in Excel


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Key Responsibilities:

• Ensure online orders are fulfilled accurately and within set timeframes


• Deliver against ecommerce sales targets


• Ecommerce product creation and copywriting weekly


• POS product creation weekly, inventory management and reporting


• Oversee site performance, usability, security, and overall customer experience


• Use analytical tools to monitor performance, conversion, and customer behaviour, translating insights into action


• Identify opportunities for new market growth and expansion


• Identify areas of underperformance and implement strategies to improve results


• Ensure product data is accurate, timely, and aligned with in-store launches


• Maintain high standards of customer service and resolve escalated enquiries


• Build and maintain strong relationships with ecommerce trade (wholesale) customers


• Lead, motivate, and develop the ecommerce team in line with company values


• Manage recruitment, training, rostering, and performance for the ecommerce team


• Oversee ecommerce stock management, reordering, and inventory accuracy


• Cut, pack, and dispatch ecommerce orders as required, leading by example during busy periods


• Contribute to ecommerce marketing strategy, product selection, and growth initiatives


• Maintain awareness of industry trends and ecommerce competitor landscape


• Prepare regular sales, inventory, and performance reports for senior leadership as required


• Identify and improve internal systems and workflows to increase order accuracy, staff safety, and customer satisfaction

About The Fabric Store: 

The Fabric Store is a boutique fabric retailer, that specialises in contemporary designer dress fabrics and textiles, with a strong focus on natural fibres. Our brand began in New Zealand, and now has stores throughout New Zealand and Australia, as well as an international online store. Fabrics are sourced from both local and international designers and include silks, linens, wool suiting & coatings, satins, cottons and specialty pieces such as merino jersey, leather hides and Liberty of London prints. Our foundational values of mindfulness, respect, creativity, and quality are embedded in all aspects of our company, and we carry out these values with a sense of community spirit.

 
To Apply: 

You must have a valid New Zealand work visa to apply for this role.