Head of Loyalty

Marsello helps retailers know their customers and keep them coming back. We're at a genuine turning point — and we're looking for a Head of Loyalty to lead it.

This isn't a role where you inherit someone else's roadmap. You'll be shaping Marsello's brand, product and market position at a pivotal moment — with real scope to redefine the direction, not just maintain it — backed by a seat at the executive table and the team to actually make it happen.

If you've spent your career around brand, marketing and loyalty and you're ready to stop advising on strategy and start owning it, this is a role where you’ll define the product not just sell it.

What you'll own

Brand & market position. You'll lead Marsello's efforts to demonstrate its value — defining who we're for, what we believe about loyalty, and making sure that point of view shows up consistently across our website, product, sales and customer success. Lead volume and pipeline from our own channels sit with you.

Product direction. You'll set the vision for a new loyalty marketing product, built on proven loyalty principles from day one — translating enterprise-grade sophistication into simple, opinionated tools that small and medium-sized businesses can actually run. You'll work closely with our Product team to bring it to life and turn it into a genuine growth engine.

A team you'll build up. Six direct reports across Product and Marketing, unified under one loyalty mandate. You'll set the standard, the direction and the coaching that lets them do their best work.

A voice that carries. As Marsello's internal authority on loyalty marketing, you'll shape how the whole business — Product, Marketing, Customer Success, Sales — thinks about building customer loyalty, and you'll represent us externally with customers, partners and the wider loyalty community.

What we're looking for

• First-hand experience designing, leading or working closely with a sophisticated loyalty programme — you know what good looks like, and where it quietly falls apart.


• A track record of owning a brand or proposition, ideally through a repositioning.


• Experience building or leading a product from concept to market.


• Genuine people leadership — you build teams that are engaged, capable and proud of their work, not just teams that hit targets.


• The commercial judgement to draw a clear line from loyalty work to growth, and the confidence to make and stand behind big calls.


• A real interest in seeing small and medium-sized businesses succeed.


• Wellington based- while we are currently remote, the majority of our team are based in Wellington and we want to be able to collaborate with ease. 
  

Why Marsello

We're a smart, close-knit team that backs people to own their space — this role included.
Beyond the work itself, you'll get genuine flexibility in how and where you work, health insurance, a wellness allowance, a technology allowance, and even a day off for your birthday.

If you're looking for a senior role where the mandate is real, the influence is real, and the impact is yours to shape — we'd love to hear from you.