Head Of Marketing

We are seeking a skilled and motivated Head of Marketing to lead our marketing initiatives in an exciting and rapidly growing B2B Tech business.Our marketing strategies centre around our customer, focusing on empowering them to discover the value of our privacy friendly open source analytics product, Matomo.Matomo was developed to empower marketing professionals to draw insights and to make data-driven decisions to optimize their digital presence.As the Head of Marketing, you will play a critical role in shaping and executing our marketing strategies to lead our accelerated growth.You will be responsible for managing and adding capability to a team of marketing professionals. We want our Head of Marketing to actively participate in the execution of some of the marketing initiatives.This duality requires a versatile marketer who can provide strategic direction, drive creative campaigns, and roll up their sleeves to get hands-on with execution.As the Marketing Manager, you will be responsible for leading and driving our global marketing strategy, brand development, and demand generation efforts.You will play a critical role in shaping our brand image, and understanding our target markets so that you can guide and direct us on how to best position the Matomo product in the market mid and long term.Key ResponsibilitiesMarketing Strategy and PlanningDevelop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth.Conduct market research, analyse industry trends, and identify target segments to inform marketing strategies.Collaborate with Sales, Product, and Support, to align marketing initiatives with business objectives.Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.Execution and Campaign Management - Develop compelling marketing messages and positioning that resonates with target audiences.Oversee the production of marketing collateral, including website content, whitepapers, case studies, and sales enablement materials.Utilize marketing automation tools and platforms to streamline campaign execution and monitor performance.Brand Development :Build on, enhance and manage our brand's identity, ensuring consistency across all marketing channels and materials.Develop a deep understanding of our target market and customer personas to tailor messaging and branding efforts.Drive thought leadership initiatives, including speaking engagements, industry partnerships, and content creation.Team Management and Development :Develop and manage the marketing budgetWork with the executive team to develop and manage the marketing budget.Ensure that resources are allocated appropriately to drive maximum ROI.Minimum qualificationsMinimum of 10 years of experience in marketing, with at least 5 years in a senior leadership roleProven track record of developing and executing successful marketing strategies in a B2B tech environmentStrong background in executing successful marketing campaigns across multiple channels.Experience and some understanding in web analytics and SaaS opensource would be beneficialStrong analytical skills with experience in marketing analytics and datadriven decision makingExcellent leadership and management skills, with a track record of building and managing highperforming teamsExcellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams and communicate effectively with senior executivesPersonal attributesPassion for customersPeopleorientatedExcellent communication skills, verbal and writtenExcellent problem solving skillsYou must have an analytical mind, a "sense of walking in our customer's shoes" mindset and critical thinking skillsHighly selfmotivated and have passion for what you do.Highly result driven.Ability to manage multiple priorities, commitments and projectsAn excellent team playerBenefits :A rewarding salaryRemote work (save many hours on commute, and save money)Flexible hours25 days of paid holidays per year plus your national public holidaysA huge "playground" to grow your skillsetOpportunity to have immediate impactCoworking space paid for and/or work from homeAll home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.)Paid certifications & training as applicableLocation100% Remote work position-You must be located in New ZealandInterested in immigrating to New Zealand?About InnoCraft and Matomo AnalyticsAt InnoCraft, we offer analytics products and SaaS to enable our users to grow their business. We believe in openness, privacy and 100% data ownership. Our mission is to liberate analytics and we are passionate about measuring for success. That's why we created Matomo Analytics, the leading open source analytics#J-18808-Ljbffr