Lifecycle Marketing Manager

Add expected salary to your profile for insightsArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we're witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.Meet ArchiPro —a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California and the UK, and soon, we will be the default residential building platform globally.The RoleAs our Lifecycle Marketing Manager, your expertise and passion will be the driving force behind our customer retention success. You'll have the unique opportunity to play a key role in our commitment to long-term customer relationships by improving user activation, product adoption, engagement, and retention through nurturing, targeted, and triggered communications and marketing campaigns.We are looking for someone to join our marketing team who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalised experience for ArchiPro clients that drives business growth.By acting as a conduit between current customers and the marketing team, the Lifecycle Marketing Manager will ensure ArchiPro is always producing content that proactively satisfies customer's needs.This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We're looking for a senior individual contributor who can own both strategy and execution.Responsibilities include:Build and manage lifecycle marketing strategies that activate, onboard, engage, educate, cross sell, and retain clients through the customer journey.Drive the creation and execution of customer-focused campaigns, content and events.Assist the Client Directors and Client Partnership Managers with complimentary marketing activity, including evaluations of existing customers on the types of content they're engaging with, to cross and upsell them on products.Ensure customers stay engaged with the brand, proactively satisfy their needs and queries through content, and make sure they're the first to know about new features and opportunities to enhance their profiles performance.The segmentation of customers for the purpose of delivering the most relevant and impactful messaging for each customer group.Be the main voice on the marketing team who is closest to your current customers in order to address customer concerns within products and services.Develop robust feedback loops in order to provide data to the product team to channel the development of new features and products that are attractive to current customers as well as preventing defection or competitor offerings.Work with the data, product, operations and client success teams to develop amazing and consistent onboarding experiences.ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we're witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.Meet ArchiPro —a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California and the UK, and soon, we will be the default residential building platform globally.The RoleAs our Lifecycle Marketing Manager, your expertise and passion will be the driving force behind our customer retention success. You'll have the unique opportunity to play a key role in our commitment to long-term customer relationships by improving user activation, product adoption, engagement, and retention through nurturing, targeted, and triggered communications and marketing campaigns.We are looking for someone to join our marketing team who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalised experience for ArchiPro clients that drives business growth.By acting as a conduit between current customers and the marketing team, the Lifecycle Marketing Manager will ensure ArchiPro is always producing content that proactively satisfies customer's needs.This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We're looking for a senior individual contributor who can own both strategy and execution.Responsibilities include:Build and manage lifecycle marketing strategies that activate, onboard, engage, educate, cross sell, and retain clients through the customer journey.Drive the creation and execution of customer-focused campaigns, content and events.Assist the Client Directors and Client Partnership Managers with complimentary marketing activity, including evaluations of existing customers on the types of content they're engaging with, to cross and upsell them on products.Ensure customers stay engaged with the brand, proactively satisfy their needs and queries through content, and make sure they're the first to know about new features and opportunities to enhance their profiles performance.The segmentation of customers for the purpose of delivering the most relevant and impactful messaging for each customer group.Be the main voice on the marketing team who is closest to your current customers in order to address customer concerns within products and services.Develop robust feedback loops in order to provide data to the product team to channel the development of new features and products that are attractive to current customers as well as preventing defection or competitor offerings.Work with the data, product, operations and client success teams to develop amazing and consistent onboarding experiences.Requirements5+ Years proven experience in marketing senior specialist roles, with a strong background in B2B environments.Understanding of marketing and communication channels like email, in-app messaging, content strategies, and omni-channel campaigns is a huge advantage.Strong experience with both marketing and transactional communications across the whole user journey, deep understanding of Lifecycle best practices is a plus.Experience in penetration marketing for the purpose of key account expansion.Strong understanding of analytics and data interpretation.Proficiency in business intelligence tools and dashboard creation, with Hubspot CRM experience being extremely beneficial.You are extremely self-motivated and can work autonomously and build relationships with a diverse set of stakeholdersBenefitsIf you are passionate about creating high-quality content and want to work with a team of like-minded professionals, we encourage you to get in touch!Competitive SalaryLong service 'ArchiVersary' leave - for every year of service you get an extra leave dayOpportunity to join our ESOPCompany tools of trade incl, Laptop (your preference Mac or PC)Attend our frequent team initiatives & activitiesDog friendly workplaceFresh fruit, barista coffee, snacks and a great lolly jar!Our VisionOur vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.Our ValuesWe are powered by designThe PRO mentality is in our DNAWe pursue excellence in everything we doOur success is defined by our clients' successAt the heart of our platform is the userWe're a star team, not a team of starsThe role of Lifecycle Marketing Manager at ArchiPro offers a unique opportunity to work closely with senior leadership in a dynamic and fast-paced environment. If you have the dedication and skills to support our executives and help propel our company forward, we invite you to apply.We look forward to connecting with you!Your application will include the following questions:What are your salary expectations?Do you have the right to work in New Zealand?Report this job advert Don't provide your bank or credit card details when applying for jobs.#J-18808-Ljbffr