Manager, Marketing Automation & Vitality

Your Role with Us | Tō Tūranga ki a Mātou

As the Manager, Marketing – Automation & Vitality within our Product & Marketing team, you will lead the development and delivery of marketing automation and Vitality programme initiatives across owned channels. This is a pivotal leadership role where you will shape how we engage customers and members, leveraging data, insights, and technology to deliver meaningful, personalised experiences. You’ll collaborate across the business to drive innovation, optimise performance, and build a high-performing team, while championing continuous improvement and delivering measurable impact for both customers and the organisation.

Your Impact | Tō Pānga

• Lead and inspire a high-performing team, enabling strong engagement, capability growth, and delivery of impactful marketing outcomes.

• Design and deliver data-driven marketing automation strategies that enhance customer acquisition, retention, and engagement.

• Drive the end-to-end execution of Vitality go-to-market initiatives, creating seamless and high-quality member experiences across channels.

• Leverage Salesforce Marketing Cloud and digital platforms to deliver personalised, scalable campaigns that maximise business value.

• Strengthen cross-functional partnerships to deliver innovative marketing solutions and influence strategic direction across the organisation.

• Establish and track performance frameworks, using insights to continuously optimise campaigns and improve ROI.

Your Capabilities | Ō Āheinga

• You bring proven experience leading marketing automation or Salesforce Marketing Cloud initiatives within complex organisations.

• You have demonstrated success delivering large-scale campaigns or programmes, with a strong focus on measurable outcomes.

• You bring strong leadership capability, with experience developing and coaching teams to achieve high performance.

• You have a deep understanding of customer-focused marketing and the New Zealand market landscape.

• You bring strong strategic thinking and problem-solving skills, with the ability to translate insights into actionable plans.

• It’s great if you also have a relevant tertiary qualification (postgraduate study is an advantage) and experience working across both B2B and B2C environments.

At AIA, your experience matters, and so does your impact. In return for your expertise, we offer a career where you can apply your skills to meaningful work that improves lives across Asia-Pacific. You’ll enjoy flexible ways of working, competitive rewards, and access to continuous learning programs designed to keep you ahead in a rapidly changing world. Our collaborative culture values your ideas and empowers you to innovate, solve complex challenges, and contribute to our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

We welcome and value people from all walks of life. Whatever your background, identity, or lived experience, we believe your unique perspective can help us achieve our purpose. If you’re excited about this role but don’t meet every requirement, we encourage you to apply.

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.