Marketing Account Manager

Position Summary

The Digital Marketing Executive will play a key role in developing and executing digital marketing campaigns across multiple business units. This role is responsible for content creation, campaign management, performance tracking, and ongoing optimisation of digital marketing activity. Working closely with the Marketing Manager and internal stakeholders, the Digital Marketing Executive will help to grow brand visibility, drive engagement, and improve overall digital performance.

Key Responsibilities

Digital Marketing Strategy & Campaigns

• Develop and implement tailored digital marketing strategies for various business units.


• Create and manage 3–6 month digital campaign plans aligned with business goals.


• Manage day-to-day execution of digital campaigns across websites, social media, email (EDMs), and paid media.

Social Media Management

• Manage social media profiles across multiple brands.


• Create and schedule engaging social content (copy and imagery).


• Oversee social media advertising (paid and organic).


• Monitor and respond to messages, comments, and reviews in a timely and professional manner.

Content Creation & Branding

• Create, curate, and maintain digital content including blog posts, photography, graphics, and marketing collateral.


• Ensure consistency with brand guidelines and visual identity.


• Collaborate with design teams and third-party vendors to produce high-quality marketing materials.

Website & SEO

• Update and manage website content with a focus on user experience and SEO best practices.


• Contribute to new website builds, structure, and content aligned with business unit objectives.


• Monitor and optimise SEO (organic and paid) to improve search visibility.

Email Marketing & EDMs

• Plan, write, and send regular email newsletters.


• Coordinate campaign content with internal teams and maintain a consistent publishing schedule.


• Track performance and implement improvements based on insights.

Analytics & Reporting

• Prepare and submit monthly digital performance reports by the 5th of each month.


• Analyse campaign results and marketing metrics.


• Provide recommendations to improve outcomes and optimise future campaigns.

Project Management & Collaboration

• Work collaboratively with business unit stakeholders to take and deliver briefs.


• Manage timelines, budgets, and outcomes for projects such as rebrands or website launches.


• Liaise with external suppliers as required to deliver digital initiatives.

Qualifications & Experience

• Minimum of 2 years’ experience in a marketing agency or busy in-house marketing team.


• Proven experience in digital marketing, content development, and social media management.


• Experience in hospitality, tourism, or hotel sectors is highly desirable.


• Strong understanding of SEO, CMS platforms, Google Analytics, and paid advertising tools.


• Excellent written and verbal communication skills.


• Strong project and time management skills with the ability to meet deadlines and manage multiple priorities.

Key Performance Indicators (KPIs)

• Timely submission of monthly reporting by the 5th of each month.


• Content and activity plans created and maintained 3 months in advance.


• Digital brand strategies effectively integrated into campaign planning.


• Campaign metrics tracked, analysed, and reported with recommendations for improvement.

Attributes for Success

• Creative thinker with a strategic mindset.


• Strong attention to detail.


• Ability to work independently and collaboratively.


• Proactive and solutions-focused approach.


• Comfortable managing multiple stakeholders and deadlines.