Marketing and Digital Solutions Manager

Company :

• Lead the successful positioning of Terra Cat’s brand identity

• Drive tactics deployed to increase e‑commerce and digital adoption

• Shape customer experience, influence sales performance, and lead a high‑impact team
   

As our Marketing & Digital Solutions Manager, you’ll take ownership of a diverse portfolio—shaping Terra’s market positioning as New Zealand’s number one equipment solutions partner.
 

You’ll play a pivotal role in bringing our value story to life, strengthening customer engagement and driving deeper digital adoption. This is your chance to build on a strong foundation and help deliver growth and measurable commercial impact

About the role
 

Reporting to the Executive Manager – Markets & Digital Adoption, you will lead the Marketing function as well as our Digital & Product Support Representative teams.

• Marketing Leadership
  You will execute a compelling and consistent brand identity, lead integrated strategies that build trust and support sales, design targeted campaigns, manage agency partners, and drive innovation in customer engagement and market storytelling.
   

• Digital Solutions & Customer Adoption
  You will develop and lead campaigns promoting our digital tools, increase usage of Caterpillar platforms, support customer onboarding, influence sales teams to lift digital uptake, oversee adoption metrics, and lead the Product Support Representatives who directly impact sales performance.

Why you’ll love this role

• End‑to‑end marketing ownership with influence across brand, customer experience, digital engagement, and sales.

• A rare opportunity to stamp your mark and leave a lasting legacy on our brand’s identity.

• Direct impact on sales through leadership of the PSR team.

• A pivotal role in a business investing in innovation and digital solutions.

What we’re looking for

• 5+ years’ marketing experience in a related industry (heavy equipment or automotive).

• Relevant tertiary qualification.

• 2+ years’ people leadership experience.

• Proven marketing strategy execution and digital channel management.

You’ll thrive here if you bring strong commercial acumen, customer‑centric thinking, the ability to simplify complex messages, and confidence leading and motivating teams.

To apply

Hit Apply now or contact our Talent Acquisition team on 0800 CATJOB (0800 228 562).

Please note: applications close on Sunday, 8th March.