Marketing and Innovation Brand Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing and Innovation Brand Manager

Marketing & Innovation Brand Manager (Part-time or 0.4 – 0.6 FTE)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, then you've found the perfect place to nurture your aspirations and make an impact.

Where do you want to go?

Shape the next generation of growth

Are you a commercially minded marketer who enjoys turning consumer insights and emerging opportunities into meaningful growth?

We’re looking for a Marketing & Innovation Brand Manager to help shape the future innovation pipeline for our New Zealand business, identifying, validating and commercialising opportunities across our Consumer Health portfolio.

This is not a traditional Brand Manager role. With a strong focus on innovation, commercialisation and future growth, you’ll work across Marketing, Sales, Finance, Regulatory, Medical, Supply and regional and global teams to take opportunities from initial concept through feasibility, business case development, launch readiness and post-launch learning.

You'll also provide focused support across selected in-market brand and customer activations, giving you the opportunity to combine strategic thinking with hands-on commercial execution

Do something that moves you.

• Build and prioritise a pipeline of short, medium and long-term growth opportunities for the New Zealand market.


• Turn consumer, customer and category insights into compelling propositions and commercially viable innovation opportunities.


• Develop robust business cases covering market potential, pricing, investment, margin, supply requirements and expected growth.


• Partner cross-functionally across Marketing, Sales, Finance, Regulatory, Medical, R&D and Supply to assess feasibility and accelerate the strongest opportunities.


• Lead the commercialisation and go-to-market planning of approved innovations, coordinating key milestones from concept through to launch.


• Drive launch readiness, proactively identifying risks, dependencies and actions required for successful execution.


• Support priority brand, category and customer activations, using performance insights to optimise activity and identify further growth opportunities.


• Collaborate with regional and global teams to leverage innovation pipelines, assets and learnings, helping position New Zealand as a test-and-learn market for future growth.

Does this sound like you?

You’ll be a commercially astute marketer who is equally comfortable working with insight and strategy as you are rolling up your sleeves to get things delivered.

• Around 5+ years’ experience across marketing, innovation, commercialisation, category, portfolio strategy or new product development.


• Experience within Consumer Health, OTC, FMCG or another complex or regulated commercial environment.


• Strong commercial and financial acumen, including experience building or challenging business cases and launch assumptions.


• An understanding of consumer insights, market and category data, positioning, pricing and go-to-market strategy.


• The ability to take an ambiguous opportunity and turn it into a structured recommendation and clear action plan.


• Strong project management skills and the ability to influence cross-functional stakeholders without formal authority.


• Excellent communication, presentation and stakeholder management skills.


• A strong compliance mindset and sound commercial judgement.

Experience within OTC or regulated product launches, including claims, packaging or registration activity, would be particularly valuable, as would exposure to regional or global innovation pipelines and working across Australia and New Zealand

Be You @ Bayer

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply. If you have a disability or special need that requires accommodation, please let us know.

Be part of something bigger

At Bayer we support your career. Ready to join our team? Click Apply. For more information about this role and the innovative suite of benefits on offer, get in contact with our Talent Acquisition Team via [email protected].

Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.

Location:

New Zealand : Auckland : Auckland  

Division:

Consumer Health 

Reference Code:

887097