Marketing Executive

MARKETING EXECUTIVE

ADAPTIV & CORPORATE SERVICES

REPORTS TO HEAD OF MARKETING & COMMUNICATION

COMPANY ENVIRONMENT

Adaptiv is the leader in integration consulting and development in NZ, delivering innovative solutions for our clients’ needs through cloud-based services. We employ the best of the best in the industry which makes it easy to support our staff in gaining the skills necessary to become integration experts.   No two days are the same, and while we provide complex solutions for some impressive clients, we know when to switch off and have fun. With no office politics, an excellent company culture and a modern rooftop office (BBQ anyone?), this kind of opportunity does not come around often.

POSITION SUMMARY

The Marketing Executive is responsible for the marketing functions across Adaptiv, ICM, and C3 Post Trade; including social media, content creation, design, reporting and working alongside internal and external partners to implement/deliver projects/tasks on time and on budget. You will also work with the General Manager, Executive Team and HR Department to help drive initiatives that create a positive employee experience.
This position requires building and maintaining strong relationships across a diverse range of contacts from all parts and levels of the business to promote and drive business activities. The Company operates within an atmosphere of continual change with ongoing expansion and maturation. This can necessitate shifting priorities and focus, requiring timely adaptation to business needs. Core to this position is the ability to remain optimistic and positive when faced with pressure and change, as well as to be supportive of change. From time to time, the position will necessitate after hours work to assist with coordinating internal and external Company or Client requirements. The individual in this position must be self-motivated, driven, and proactive to deliver a superior service that supports the business objectives, champions the culture and the successful development and implementation initiatives and projects.

 
SIGNIFICANT WORKING RELATIONSHIPS

Internal 

• This position interacts with, and is accessible to all staff within the organisation

External 

• Adaptiv/ICM clients

• Suppliers and Contractors

 
Position Responsibilities

Role Specific Social Media Management:

• Manage and grow Adaptiv’s presence across social media platforms (LinkedIn, Twitter, etc.).

• Create and schedule engaging content that reflects our brand and values.

• Monitor social trends, engage with our audience, and analyse social media performance.

 
Content Creation & Thought Leadership:

• Develop high-quality content such as blogs, articles, and case studies that position Adaptiv as a leader in the data integration and analytics space.

• Collaborate with internal teams to produce thought leadership content that highlights industry trends, challenges, and our innovative solutions.

• Manage content calendars and ensure timely publication.

 
Basic Design Tasks:

• Create visually appealing graphics and presentations for social media, blogs, and website use.

• Use tools like Canva, Photoshop, Illustrator, Premiere Pro or Adobe Spark to design simple marketing materials and graphics in line with brand guidelines.

• Collaborate with external designers for more complex design needs.

 
Website & SEO Management:

• Maintain and update content on Adaptiv’s website to ensure accuracy, relevance, and SEO optimisation. • Work with external vendors and internal teams to improve user experience and drive website traffic.

• Monitor and report on website analytics to inform content strategies.

 
Brand Management:

• Ensure all marketing materials align with the Adaptiv brand guidelines.

• Support the development of marketing collateral that promotes our products and services effectively.

• Contribute to campaigns that enhance brand awareness and positioning in the market.

Performance Analysis & Reporting:

• Track and measure the performance of content and social media campaigns.

• Provide regular reports on KPIs, including engagement rates, website traffic, and content performance.

• Use insights to optimise future marketing activities.

 
Media & Relationships:

• Ability to build and manage relationships with media outlets to execute print and advertising campaigns 
Event Marketing:

• Coordinate trade shows, industry events, and sponsorships to enhance brand visibility, engagement and drive lead generation. 

 
Internal Marketing & Corporate Project Involvement

• Actively contribute to and assist with internal marketing initiatives and corporate projects that align with our company’s strategic objectives.

 
Responsibilities on Demand

• Due to the fluid and dynamic environment within Adaptiv/ICM, additional or changed position responsibilities may be required at any time

• Successful demonstration of change orientation is an ongoing responsibility for all Adaptiv/ICM positions • Other ad-hoc tasks and duties as required from time to time.

Key Result Areas

• Develop high-quality blogs, case studies, and marketing content that position Adaptiv as an industry     leader.

• Ensure all actions directly support the company objectives, values, polices and processes

• Grow and manage Adaptiv’s social media channels, increasing engagement and brand awareness.

• Maintain and optimise website content to drive traffic and improve search rankings.

• Ensure all marketing materials align with Adaptiv’s brand guidelines and maintain a strong visual identity. • Execute marketing campaigns and coordinate industry events to enhance visibility and lead generation.

• Track marketing performance through analytics and provide insights to optimise future strategies.

 
Person Specification

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related 

• 3-4+ years’ experience in marketing, content creation, or social media management. Or experience in media industry • Experience working in a IT Professional Services SME environment (preferred).

Expertise  

• A Strong understanding of social media platforms and best practices

• Excellent writing and editing skills, with experience in producing a variety of content types (blogs, articles, social posts, etc.)

• Basic knowledge of SEO and website management (experience with CMS like WordPress is a plus)

• Ability to work independently and as part of a collaborative team 

• Strong organisational and project management skills • Passion for technology, data, and staying up to date with industry trends.

 
Personal Competencies/Attributes

• Positive attitude and manner • Excellent written and verbal communication skills 

• Accurate and strong attention to detail

• Strong analytical and problem-solving skills - asks the right questions to gather information

• Self-motivating and self-managing – committed to putting all into the job every day and making things happen

• Proactive and takes initiative – demonstrates a continuous improvement mindset

• Organisation, time management, prioritising – able to handle a varied and busy workload through     effective task prioritisation and the ability to juggle multiple tasks on the go

• Total integrity, trustworthiness, and dependability

• Strong interpersonal skills – demonstrates confidence, collaboration, and ability to relate and work with   all levels within the organisation 

• Assertive – able to take charge, whilst having the ability to stay calm and professional

• Tolerable of risk and having an optimistic and resilient attitude 

• The ability to see the ‘big picture’

• Charismatic personality and a sense of humour

• Total and complete professionalism