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About the role
We’re looking for an experienced Marketing Manager who is a creative thinker and ruthless doer. Someone passionate to join a high performing team, enabling NZ farmers to farm the way they’ve always wanted through our digital farm operating system. This person will lead a NZ Marketing team, work collaboratively with global brand and creative teams, partner with regional sales and commercial teams, interact with our farmers (customers), plan and spearhead our participation at industry events, lead regional marketing campaign strategy and execution to drive leads through to conversion.
You’re a strategic thinker and hands-on team mate, as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, and utilizing it to drive multi-channel campaigns. This role will help run our marketing pipeline and drive leads. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands, and be part of a fast-growing team.
What your day could look like
- Regional Brand and Marketing Strategy: Work in partnership with commercial teams, to develop and execute the regional marketing calendar, strategy and lead your team to execution against your regional goals from awareness through to conversion.
- Field marketing & campaign management: Develop and execute field marketing strategies that drive brand awareness, generate qualified leads, and build strong customer relationships. Prioritize insights from our customers, NZ farmers and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Work closely with our global teams to align on messaging and brand strategies while creating content across multiple channels and establish Halter as a virtual fencing, animal monitoring and pasture management leader.
- Digital marketing optimization & content creation: Partner with our Global Performance team to manage our marketing funnel, from lead generation to conversion, leveraging tools like HubSpot, Salesforce to create, launch, and optimize paid and organic campaigns. Bring an analytical mindset to continuously track metrics and improve performance. Build strong content across our social media channels, newsletters, email campaigns and website.
- Event planning & vendor engagement: Plan and manage key industry events, from large conferences to customer-focused field days on farm. Build and strong ties with farmers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads. Host events at customer farms to showcase success stories and meet prospective customers.
- Customer engagement: Visit farmers to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging.
- Collaborating: Work cross-functionally with sales, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry.
Who are we looking for
- Marketing and brand acumen: You bring 5+ years of experience in marketing. You’re willing to dive into any marketing initiative, with a deep understanding of tools such as Google Analytics, Google Ads, HubSpot, Salesforce, and SEMrush.
- Proactive & results-driven: You are a self-starter with a demonstrated ability to independently drive marketing initiatives and deliver results in a fast-paced, dynamic environment and can prioritize tasks based on overall team goals.
- Team-oriented: You are a true team player who thrives in a collaborative, humble, and accountable environment. You’re eager to learn and grow alongside your colleagues, sharing knowledge and best practices to elevate the team as a whole. Your ability to adapt and stay agile in a fast-moving environment makes you a key contributor to the success of the broader team.
Why our team loves working at Halter
- Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers and ranchers improve their livelihoods, spend more time with their families, and build more sustainable operations.
- Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
- You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.
- This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!
Our Benefits
- Delicious snacks and drinks are available for your daily flow.
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
About Halter:
At Halter, we're on a mission to enable farmers and graziers to run the most productive and sustainable operations in the beef and dairy industry. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break - no quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. With over 600,000 collars deployed across New Zealand, Australia, and the US, our customers are revolutionizing grazing and transforming an industry. People join Halter to do meaningful work. By joining us you'll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We're committed to delivering real change in the world, this isn't easy, and in truth, we love that it's hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including BOND, Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace. A place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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