Marketing Manager - Customer Lifetime Value (12-month fixed term)

Marketing Manager – Customer Lifetime Value (12-month fixed term) page is loaded

Marketing Manager – Customer Lifetime Value (12-month fixed term)

Apply locations Auckland, NZ-AIA New Zealand time type Full time posted on Posted Today job requisition id JR-49173 -

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping one billion people live Healthier, Longer, Better Lives by 2030.

To get there, we need ambitious people who believe in playing an important part in shaping that future. People driven to work with and learn from some of the most inspiring and supportive leaders in the business. Sound like you? Then read on.

The opportunity:

In this high impact role, you'll be responsible for identifying, creating, and delivering market leading direct customer engagement strategies and tactics leveraging all touchpoints to deepen our relationships and grow sustainable customer lifetime value.

This is a 12-month fixed term role covering a period of parental leave.

Key responsibilities include:

• Co-defining the strategy and leading the execution of fully integrated Customer Lifetime Value marketing activity to support retention and growth of existing and new customer segments

• Leveraging all customer touchpoints to create deeper customer relationships, improve customer experiences and deliver efficiencies

• Managing and collaborating with stakeholders to develop market leading communication and engagement initiatives

• Managing large, complex projects (people, time, budget) to execute marketing strategies

• Implementing and maintaining performance measurement processes that align with our core KPI’s, including regular stakeholder reporting.

Ideally, you’ll bring:

• A passion for communications, with demonstrable experience leading successful customer engagement initiatives in large organisations

• Proven experience of specialist marketing functions particularly CRM and Marketing Automation; ideally using Salesforce Marketing Cloud

• Confidence forming strong relationships with senior stakeholders, applying key business and consumer insights to address key business challenges or create new opportunities

• The ability to translate business ideas into tangible solutions with detailed requirements and measurable ROI

• Experience in dealing with complex products, with large and diverse customer bases

• Adaptability to changing environments and a positive, proactive approach to making an impact

• Great energy, tenacity and eagerness to learn and grow.

Why choose AIA?

At AIA, we believe in empowering every one of our people to find their 'better'. We do this by offering:

• An extra day of leave each quarter to recharge

• A supportive and inclusive workplace

• Flexible working arrangements

• Opportunities to grow and develop within the business.

We're looking for someone who is strategic, creative, and passionate about making a difference. If this sounds like you, don't miss your chance to be part of our mission. Apply now!

Applications close 9am on Wednesday 3rd July.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments that you require.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

Recruitment Agencies : Our Talent team does not require any recruitment agency support.

Interested Candidates : Apply using the ‘ Apply ’ button. No emailed applications accepted. For general enquiries only, contact:

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

THE AIA DIFFERENCE – Working with purpose

At AIA we’re making a promise. It’s a promise that is at the heart of everything we do and drives every decision that we make. It’s a promise to help people live Healthier, Longer, Better Lives.

If you want to be part of not just protecting lives, but helping make them better every single day, then AIA has the environment for you

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