Marketing Platform Specialist

About the Company:Inspire Growth Partners is a collective of curious, motivated data-driven experts looking to infect others with their inspiration to learn and grow themselves and those they work with.They are constantly seeking out new knowledge to share, data to gain insights from, and persuasive stories to tell that drive excellent decision making and deliver tangible business growth.This is an opportunity to join Inspire Growth Partners who work with a number of leading automotive brands.It's a complex and high-volume environment where no-two days are the same.You will accelerate your career here and join a high-performing marketing team.About the Role: Reporting into the GM of Marketing, the Marketing Platform Specialist will develop and co-ordinate the roadmap for multiple platforms across the group, working with all relevant stakeholders to ensure strategy, understanding and alignment.This is an exciting opportunity to both support and drive implementation, in-house and with external suppliers and report back on progress and results.Your day-to-day tasks will include: Website (Automote and BigCommerce); manage developers to ensure implementation of the website and e-commerce roadmap, update website content and manage SEO strategy.Marketing Automation (MA) (Marketo); manage partners to ensure successful roadmap implementation, building and deploying emails, leading management campaigns and checking the work of MA partners.Reporting (Google Analytics, Google Tag Manager); deep knowledge of digital reporting tools to ensure that these are configured correctly and maintained for all group brands, collaboration with the data team on company dashboards and regular reporting to stakeholders.CRM (Sugar); work closely with the IT and sales teams to ensure marketing input is provided.Data; identify opportunities for use of existing data to generate enquiry and maintain custom audience groups across advertising platforms, such as Google, Facebook, and LinkedIn, for retargeting purposes.About You: A customer obsessed digital marketing specialist who enjoys working in a highly collaborative environment.Automotive experience a plus!A strong communicator and highly passionate.You must be a team player!Experienced working with relevant digital marketing platforms.Great if you have worked with Marketo or Sugar.A data driven digital marketer with strong analytical skills.A strong multi-tasker who can manage multiple priorities, projects and objectives.A confident presenter, this is a role for someone with strong interpersonal skills with the ability to influence internal and external stakeholders.