Marketing PR Coordinator - Dynamic Team

Role Overview: 

If you are a keen music lover with an understanding of marketing and communications, Laneway Festival NZ are searching for you! The Marketing + PR Coordinator works with and under the NZ Marketing Manager, Australian Heads of Marketing, and Laneway General Manager to assist in the execution of a comprehensive marketing, social media, and publicity campaign for the New Zealand Laneway event(s). The role will be supported by an experienced Australian team, and has growth and learning opportunities for the right candidate - so if you’re passionate about music with an extensive knowledge of digital trends, music, and are interested in expanding your knowledge base in the live music space further - we look forward to meeting you! This role will be based in New Zealand, with flexibility to work from home and from our parent company’s Auckland office.

About Laneway Festival: 

What started as a series of weekly shows at a tiny Melbourne bar has bloomed into one of Australasia’s most beloved festival institutions. Over two decades of expansion, Laneway Festival has become an international signifier of essential music. Held annually across New Zealand and Australia, the festival has an impeccable track-record of hosting breakthrough artists such as Billie Eilish, Fred again.., Lorde, Haim, Dominic Fike, and more. The Laneway team is made up of passionate music fans, who engage with the festival across multiple platforms, investing themselves in both the lineup year on year, as well as the Laneway brand.

Key Responsibilities:

• Coordination and execution of marketing plan, including: radio, OOH, digital, social media.
• Rolling out and leading social media strategy across all channels in coordination with Marketing Manager.
• Pitching innovative and creative marketing strategies to reach audiences.
• Coordinating publicity opportunities and ideas to grow artist profiles.
• Coordinating asset creation for the New Zealand market.
• Ensuring upkeep of marketing budget, including invoice and administrative maintenance.

Skills We’re Looking For:

• Excellent communication skills
• Great understanding of the digital landscape and trends
• Ability to work well under pressure
• Ability to organise, prioritise, and manage own workload to deadlines
• Able to collaborate and work well in a team environment
• Eagerness to learn and grow in the role