Marketing Specialist - Brand and Acquisition

Marketing Specialist - Brand and Acquisition

Why you'll love working with Tower  

At Tower, we live and breathe our values - they are at the heart of every interaction. Our people come first, we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to represent the diverse communities we work in and with.

We also have a plan to lead our industry forward into a more customer-centric future with innovation and disruptive thinking, as a unique Kiwi and Pacific insurance provider operating for over 150 years, with roots all the way back to Dunedin. 

What will you be doing?  

At Tower, we are driven by a vision to deliver beautifully simple and rewarding experiences that our people and customers rave about. We are looking for a passionate Marketing Specialist - Brand & Acquisition to join our values-led Marketing team and contribute to our mission. 

Step into the role of Marketing Specialist - Brand & Acquisition, where you will be an integral part of our dynamic team. Reporting to the Senior Marketing Manager - Brand & Acquisition, you will support the creation, implementation, and execution of effective retail, brand and customer communication activities and initiatives that meet Tower's annual revenue and growth objectives.

You can expect to be across the following:  

• Responsible for internal activation and front-line engagement of the overarching ATL campaigns
• Lead the development and execution of targeted tactical campaigns using an insights-led approach to drive key product performance. Including agency briefing and management, stakeholder approvals, media scheduling, campaign optimisation and post-campaign analysis. 
• Responsible for end-to-end planning, creation and delivery of targeted data driven customer communications utilising our marketing automation tool to support overarching ATL campaigns, where through-the-line activity is required.
• Act as a Tower brand guardian and support the Senior Marketing Manager - Brand & Acquisition with brand support and approvals 
• Manage affiliate relationships, undertake monthly reporting of performance, and ensure accuracy of content by working with the product team on quarterly website audits. 
• Support the Senior Marketing Manager - Brand & Acquisition and Senior Marketing Manager - Digital on the overarching social media and content strategy. Lead the social portion of the strategy including organic content creation and scheduling. Work with media agency on the implementation of paid social capabilities and develop paid social strategy. 
• Co-ordinate and facilitate Post Campaign Analysis and socialising with internal and external stakeholders.
• Engage with research agencies to undertake formal external research as required, for example brand tracking. 
• Effective Risk Management associated with the role. Including ensuring relevant campaign controls are adhered to, electronic archiving of all produced material, managing signoffs, creating and documenting new business processes as required. 

What you'll need  

The ideal candidate is a dynamic thinker with proven experience in marketing and brand. They excel in building strong connections, have exceptional attention to detail, and are passionate about delivering impactful marketing initiatives that drive revenue and growth. 

To be successful in this role, you will also be able to demonstrate the following:  

• 3+ years' experience in a structured marketing environment. 
• Experience in delivering brand and marketing campaigns and customer communication with a focus on driving good customer and business outcomes. 
• Experience in digital marketing working within a performance marketing context, across search, programmatic and social channels. 
• Experience with brand management and guardianship 
• A good understanding of customer data, including strong data analysis / reporting skills (including experience with providing Excel reports). 
• Strong communication and collaboration skills, with the ability to engage, influence and manage senior stakeholders and partners. and well-developed relationship management skills. 
• Willingness to look for and embrace new ideas/innovations. 
• Good relationship building and stakeholder management skills 
• Strong organisational skills/ability to prioritise to meet deadlines, with strong attention to detail.
• Moderate working knowledge of Google Analytics and Power BI would be useful 

We do what's right; if you feel comfortable doing so, please let us know early in the process if there are any diversity needs, we can meet or make reasonable adjustments to enable you to shine. If you would like to note which pronouns you use at any point in the application or interview process, please let us know. We are proud holders of the Rainbow and DV Free Ticks which are important to us. 

We are seriously committed to diversity and inclusion and welcome any successful candidate to get involved in one of our Inclusion Network Groups, which will help us to better understand and meet the needs and interests of our increasingly diverse workforce. 

What we'll bring to the table  

In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees. 

Highlights Include:

• 16 weeks paid leave for the primary carer and four weeks paid leave for partners, for our Tower whānau in New Zealand and the Pacific 
• A paid day off on your birthday and the option to buy an additional eight days of leave. So up to six weeks off! 
• Wellness leave instead of sick leave so you can proactively look after your health and wellbeing 
• Career growth - we promote internal capability; and support you with design-specific development and training opportunities; we also have programmes that recognise star performers 
• Flexible workplace opportunities at our beautiful new Fanshawe St office packed with modern technologies, stand-up desks, open space and coffee machines in two large modern kitchens with cafe-inspired dining areas 
• Discounts on Tower insurance products of up to 50% 
• Free Life Insurance of up to four times your annual base salary 
• Retail deals and discounts with Les Mills, JB Hi-Fi, PB Tech, The Coffee Club, Warehouse Stationery and more 

Apply now   

Please note: We're eager to get the right person on board as soon as possible. We don't have set closing dates, so we'll start reviewing applications as they come in. Don't wait—apply now to make sure you're considered.