Programmatic Specialist

The Role

Fisher & Paykel is an iconic New Zealand brand, a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique.

We are driven by our values of being trusted, sustainably minded, innovative, generous, and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.  

We’re entering an exciting new phase as we expand our presence in Tāmaki Makaurau Auckland into a state-of-the-art three-site campus - our new Global HQ in Penrose (a great new location for easier commuting), our Distribution Centre in East Tāmaki, and our world-leading Global Experience Centre in Grey Lynn.

Are you a Programmatic Specialist who thrives on driving performance, diagnosing what's working and why, and thinking beyond the immediate task? This is your opportunity to join our in-house Global Marketing team as a Programmatic Specialist, based in Auckland, New Zealand.

The opportunity

This is a hands-on, in-platform role at the heart of our global digital marketing capability - managing and optimising campaigns across display, video, and other digital channels within the Google Marketing Platform (GMP) ecosystem across multiple international markets.

We're on a deliberate journey to elevate this team from campaign delivery to trusted performance marketing advisors to the business. This is an exciting moment to join and help shape that.

You'll work closely with our Marketing Performance, Analytics, Digital Operations, and Global Brand teams bringing an expert perspective to support development of effective and measurable campaigns for every marketing objective, asking the right questions, and contributing a clear point of view on how to invest media budget and why.

What you'll be doing

• Interpret marketing objectives - purpose, measure, budgets, and markets - and contribute evidence-based plans on how media investment should be allocated across programmatic and digital media channels and why.
• Plan, build, and manage campaigns end-to-end across DV360 and CM360, ensuring accurate setup, trafficking, and delivery against KPIs.
• Monitor pacing and performance across markets, proactively optimising audience targeting, bidding, inventory, and creative.
• Diagnose performance issues across audience, inventory, ad performance, and marketing investment - and recommend clear actions to drive improvement.
• Conduct quality assurance checks and troubleshoot delivery or technical issues promptly.
• Build and maintain reporting dashboards (Looker Studio or similar) and translate data into actionable insights and recommendations.
• Manage tags and assets with vendors, maintaining accurate records and campaign integrity.
• Contribute to strategy, measurement frameworks, and best-practice ways of working across the wider performance marketing team.
• Stay across platform developments and emerging trends, bringing relevant innovations back to the team.

About you

You have solid hands-on programmatic experience, ideally gained within a media agency, in-house team, or digital performance environment. You're confident working independently in platforms and know how to turn campaign data into meaningful action.

You are:

• Experienced in DV360 and CM360, with a strong grasp of programmatic fundamentals: DSPs, SSPs, ad servers, audience management, and verification tools.
• A natural problem solver - when performance isn't where it needs to be, you dig into the data, form a view, and recommend a course of action.
• Consultative in your approach - you interpret objectives, understand nuances of the brand positioning, ask questions to understand, and contribute a clear point of view on budget investment and channel strategy.
• Proactive - you think beyond the immediate task and look for opportunities to improve.
• A clear, confident communicator with stakeholders at all levels.
• Highly organised, able to manage multiple campaigns and market timelines without losing the detail.
• Curious and eager to grow - you follow what's happening in the programmatic landscape and bring that thinking to the team.

A relevant tertiary qualification or industry certification (e.g. GMP, Google Analytics) is preferred but not essential. What matters most is your experience and your ability to apply it.

What we offer

Located at our new Penrose office in Auckland, New Zealand – we offer a Hybrid working model, where you and your team will share set days together onsite. This is a unique opportunity to join a large, complex global organisation that is proudly headquartered in New Zealand; giving you broad exposure across an internationally operating business without leaving home.

Alongside a competitive salary and a hybrid working environment, you'll have access to real development pathways and meaningful progression opportunities. As part of our team, you'll also enjoy generous discounts on Fisher & Paykel and Haier products, life and disability insurance, subsidised medical cover, access to our industry-leading Whānau/Family leave policy, a subsidised on-site café, and complimentary parking when you're in the office.

All of this, supported by exceptional leadership and the credibility of a world-class heritage brand - one that continues to be recognised as one of New Zealand's most Trusted Brands, year after year.

https://www.trustedbrands.co.nz/results/

Ready to join us? Submit your CV and cover letter to be considered for this opportunity.

From the grandest of ideas to the smallest of details, every day we're turning our passion into performance and improving life through good design.

Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world.

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.