Social Media Specialist

About Us

The Mental Health Foundation of New Zealand (MHF) is a not-for-profit organisation that works towards creating a society free from discrimination, where all people enjoy positive mental health & wellbeing. Our mission is to lift the mental health and wellbeing of all people in Aotearoa New Zealand. 

At the MHF, we value ōritetanga  (fairness and equity), and we encourage whānaungatanga and relationship building based on tika, pono and aroha (respect, truthfulness, compassion). We ensure our work is toitū (sustainable), and we value diversity in our people and our ideas, and are always striving to promote te pae tawhiti (innovation).  

Join our Digital Marketing team!

We’re looking for a talented Social Media Specialist to lead and grow our social media presence. You’ll lead the planning, creation, and delivery of both organic and paid content, develop our social media strategy, and manage our online community. You’ll be responsible for growing our audience, boosting engagement, and using analytics to continuously improve performance.

A key part of your role will also include running paid advertising campaigns, optimising content for different platforms, and collaborating with internal teams and external partners to bring powerful stories to life. This is a hands-on, creative role where your work directly contributes to improving mental health outcomes across Aotearoa.

This role is perfect for someone who loves content creation, community engagement, and crafting campaigns that make a real difference in people’s lives. 

What you will do

• Develop and implement our social media strategy and annual content calendar


• Create compelling content that aligns with our brand and supports our campaigns


• Manage and optimise paid social media ads (Meta, LinkedIn, TikTok and more)


• Engage with our online community and support moderation policies


• Analyse performance metrics and use data to improve results


• Collaborate with teams across the organisation and external partners to tell powerful stories

For a full job description click here 

You will have  

• Senior experience in social media marketing, including paid campaign management


• Strong understanding of audience targeting and analytics


• Held a strategic content management role


• Design flair and content creation skills (Canva, Adobe Creative Suite or similar)


• Strategic thinking paired with a hands-on, get-things-done attitude


• Willingness to be creative and engage with others both within and outside fo the organisation to help bring their stories to life.


• A commitment to te Tiriti o Waitangi and a willingness to engage with te ao Māori

Experience in the NGO or public health space is a bonus – but if you’re values-driven, passionate about mental wellbeing, and ready to bring our mission to life online, we’d love to hear from you.

What we offer: 

• Vibrant office based in the heart of Maungawhau, Mt Eden  

• Flexible working policy, Monday and Friday work from home


• Half day Fridays


• Day off on your birthday  


• 20 days sick leave  


• Opportunity to build strong networks  


• Equitable salary which is reviewed annually  

The salary band for this role is $76,000 - $88,000 and will be commensurate with the successful candidate's skills and experience. If this role sounds like a fit for you, we’d love to hear from you! We are reviewing applications as they come and will close the role when we have found the right person so don't wait! 

At the MHF we often are confronted with difficult stories about mental health, distress and suicide. Please consider your own mental health and ability to be exposed to this information prior to applying.
 

Rainbow and takatāpui candidates are welcome and encouraged to apply. The Mental Health Foundation actively promotes the articles of Te Tiriti o Waitangi.