Senior Digital Marketing Specialist

KiwiPlates, in partnership with the New Zealand Transport Agency markets and sells personalised numberplates in NZ.  Our mission is to create happiness on the roads by allowing New Zealanders to express themselves.

At KiwiPlates our values drive our success, and our people bring them to life every day. We value forward thinkers who are always striving to improve the customer experience. We work better together and so we encourage collaboration, idea sharing and open feedback. Our energy and enthusiasm make KiwiPlates a fun and dynamic place to work and we like to celebrate success along the way. 

KiwiPlates is New Zealand’s home of personalised plates. There are millions of combinations available, which means there’s a plate for everyone. KiwiPlates have helped thousands of Kiwis celebrate who they are!

We are looking for a Senior Digital Marketing Specialist, with marketing automation experience to join the team. This role will be responsible for driving customer engagement through CRM, automation, and digital performance marketing. The role is responsible for developing personalised customer journeys, executing email marketing campaigns, optimising digital performance, and delivering actionable insights to improve campaign effectiveness.

Working closely with the broader marketing team and external agency partners, you'll play a key role in creating seamless customer experiences across multiple digital channels.

Key Responsibilities

• Develop and implement the CRM and one-to-one customer communications strategy.
• Design, build, and optimise automated customer journeys and marketing automation workflows (in SFMC).
• Lead the planning, execution, testing, and optimisation of EDM campaigns.
• Manage CRM audience segmentation, personalisation, and lifecycle marketing initiatives.
• Work with the media agency to plan, execute, and optimise paid digital marketing campaigns.
• Monitor campaign performance and identify opportunities to improve engagement, conversion, and customer retention.
• Analyse campaign results using Google Analytics and other reporting tools, providing insights and recommendations based on data.
• Manage website and campaign tracking using Google Tag Manager to ensure accurate measurement and reporting.

Skills & Experience

• 3-5 years experience in digital marketing, CRM, and marketing automation.
• Experience working with Salesforce and Marketing Cloud, or other enterprise CRM platforms.
• Strong working knowledge of Google Analytics and Google Tag Manager.
• Experience developing and managing automated customer journeys and email marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with customer segmentation, personalisation, and lifecycle marketing.
• Strong communication skills with the ability to collaborate across internal teams and external partners.

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out.  We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.